Berluti celebrates its new Shadow sneaker with a concept that’s as bold as it is obvious: making the sole itself the star of the show.
Oversized sculptures take over the Rue de Sèvres storefront displays in Paris, their shapes recalling the soles of iconic Berluti designs from the Alessandro to the Shadow. Sometimes lying flat, sometimes standing upright, these sculptures play with space and form in a way that instantly draws the eye.
This staging is more than simple window-dressing; it shines a spotlight on the Shadow to reveal different facets of this versatile new-generation sneaker. The elegant silhouettes set around the sculptures show how the Shadow looks equally good in a relaxed off-duty look as with a more formal outfit.
Passersby on the Rue de Sèvres will experience it as an invitation to discover this reinvented Berluti icon.
Berluti. A name synonymous with the mastery of style, it speaks of consummate precision, tailored to suit remarkable men.
The Berluti experience is uniquely comprehensive, a continuous cycle of making, preserving, and reinventing. From choosing your preferred finish to having a piece custom made, ensuring the right aftercare, or getting it restored, our services cover all your needs so each piece becomes a lifelong companion.
Berluti’s remarkable elegance is rooted in an eco-conscious, ethical attitude: promoting savoir-faire that anchors design in a sustainable future and preserves the planet.
