Last updated on August 13th, 2026
This Privacy Policy, (hereinafter the "Policy"), details what personal data is collected and how it is processed by Berluti or one of its affiliated entities (hereinafter "Berluti" or "we") when you visit the website www.berluti.com (hereinafter "the Site"), or any other website operated by Berluti (hereinafter collectively "the Sites"), as well as when you visit one of our stores.
Berluti places particular importance on protecting the privacy and confidentiality of the information you provide to us. In this regard, this Policy has been developed in a spirit of transparency, in order to set out the rules and practices we apply with respect to the personal data you communicate to us or share with us through the various touchpoints used in the course of our interactions.
"Personal Data" means any information that allows you to be identified, either directly (such as your name) or indirectly (for example, by means of a unique customer number).
By providing us with your Personal Data, you are informed of the terms under which it is used, analysed and, where applicable, disclosed to third parties, including where such disclosure is subject to your consent, in accordance with applicable regulations and the purposes described herein.
This Policy also describes your rights under the UK General Data Protection Regulation (hereinafter “UK GDPR”), the Data Protection Act 2018, and any other applicable personal data protection regulations (hereinafter "Applicable Regulations").
We therefore invite you to read this Policy carefully.
Berluti products may be resold in stores or on certain websites operated by independent distributors. This Policy does not apply to such distributors, nor to the websites or mobile applications they operate. To find out how they process their customers' information, we invite you to consult their respective privacy policies.
Berluti SA, a French public limited company with its registered office located at 120 rue du Faubourg Saint-Honoré, 75008 Paris, France, together with its affiliated entities, depending on the store or Sites you visit, processes your Personal Data as a data controller.
For any questions relating to the collection and/or processing of your Personal Data by Berluti, you may contact our Data Protection Officer ("DPO") at the following address: privacy@berluti.com.
The Personal Data we may collect and process about you includes, but is not limited to:
Depending on the nature of our interactions, your Personal Data may be collected directly from you or indirectly, including when you create and manage your account, subscribe to our newsletter, make purchases, participate in satisfaction surveys or events, submit user-generated content, use our Sites, or in the context of requests submitted to our teams.
Your Personal Data may also be collected through various touchpoints, including your exchanges with our online advisors (chat) or in-store staff, your interactions with our customer service team, the use of forms, or your activity on our social media pages.
In our stores or at events we organise, we may collect additional Personal Data under the conditions and for the purposes specifically notified to you on such occasions.
Finally, we may also collect information you provide to us about other individuals (including their surname, first name, email address and delivery address), for example when you decide to purchase and send products to someone. In such cases, you confirm to us that the people concerned have already been informed that you are sharing Personal Data about them with us, as well as the content of this Policy. We use such information solely to fulfil your requests and will not send commercial communications to your contacts unless they choose to receive communications from us.
We only process your Personal Data where we have a legal basis and a clearly identified purpose for doing so.
| Purpose of processing | Legal basis |
|---|---|
| Management of the commercial relationship and our interactions | |
| To enable you to create a customer account on our Sites and/or in store. | Performance of pre-contractual measures necessary for the conclusion of a contract. |
To manage your orders and purchases made in store or remotely (on our Sites, by phone or by email) and your personalised orders, including:
|
Performance of a contract. |
| To manage the invoicing and payment of your transactions in store and online. | Performance of a contract. |
| To respond to your requests submitted to our customer service team by phone, email and/or via the "Contact Us" form available on our Sites. |
Depending on the nature of your request:
|
| When you contact a store by phone or email (e.g. product enquiry, reservation request, etc.). |
Depending on the nature of your request:
|
| To manage our repair services if you send or bring your Berluti product to one of our stores for repair. | Performance of a contract. |
| To ensure transaction security, prevent fraud and/or payment incidents. |
Compliance with a legal obligation. It is also in our legitimate interest to ensure the security of our transactions and to guard against fraud. |
| To manage tax-free purchases in our stores for eligible transactions and customers. | Performance of a contract. |
| To ensure the operation and security of the Sites, personalise their content, measure their audience and performance, and store your preferences and certain browsing data in order to optimise your user experience. |
Your consent where required. It is also in our legitimate interest to ensure the security of the Sites (see our Cookie Policy) and to offer a better user experience. |
| Management of our communications | |
| To send you information about our offers, products and services, news and events. | Your consent. |
| To organise exclusive events. | Your consent. |
| To manage our social media pages (interactions, content moderation, statistics). | It is in our legitimate interest to manage our social media presence and our brand. |
| To share your data with the LVMH Group, in accordance with Section 9, to enable a better analysis of your habits and preferences based on your purchase data in order to receive personalised recommendations and offers. | Your consent. |
| Analytics, statistics and improvement of our services | |
| To carry out segmentation, marketing analysis, clienteling activities and, where applicable, profiling, based on your interactions (in-store visits and browsing on our Sites), in order to send you personalised communications and content, and to manage a tailored relationship programme. |
Your consent, where required. It is also in our legitimate interest to better understand our customers and to contact them more effectively. |
| To manage our customer satisfaction surveys and responses to reviews. | It is in our legitimate interest to improve our products and services. |
|
To carry out statistical, behavioural and commercial analyses, in particular based on transactions, for internal management and improvement purposes (including commercial performance, stock management, optimisation of the product offering and customer journeys, and measurement of the effectiveness of commercial and marketing activities). These analyses are carried out primarily for internal purposes and are not intended to send personalised commercial communications. |
It is in our legitimate interest to analyse and improve our business, our product and service offering, and the effectiveness of our commercial and marketing activities. |
| Protection of our interests, management of disputes and compliance with our legal obligations | |
| To verify compliance with legal limits on cash payments in accordance with our legal obligations in relation to anti-money laundering and counter-terrorism financing. In certain cases, this may include verifying your identity upon presentation of an official identity document. | Compliance with a legal obligation. |
| To ensure the safety of the people and property through CCTV installations in stores. | It is in our legitimate interest to ensure the safety of our visitors and employees as well as of our property and premises. |
| To comply with our legal obligations in accordance with applicable legislation. | Compliance with a legal obligation. |
| To ensure the defence of our rights and the management of disputes. | It is in our legitimate interest to safeguard our rights and interests. |
| To process your requests relating to the exercise of your data protection rights. | Compliance with a legal obligation. |
BERLUTI may disclose your personal data where this is needed for the purposes of this Policy:
- To other entities of the LVMH Group, some of which may act as data processors;
- To trusted third party service providers, including:
Transfers of your personal data outside the European Economic Area are protected by personal data transfer agreements based on the standard terms adopted by the European Commission, which are signed with the abovementioned recipients so as to ensure that all the personal data that is transferred to them is covered by a suitable level of protection as per the meaning of this term in the data protection regulations, and that appropriate technical and organisational security measures have been implemented to protect the data against accidental or malicious destruction, accidental loss, alteration, disclosure or unauthorised access and against all other forms of malicious or unlawful processing. You may obtain a copy of these terms by contacting: contact@berluti.com.
You may also choose to disclose your personal data to our partners, advertisers and affiliates by following a link to and from their web sites. Please note that these web sites apply their own confidentiality and data protection policies.
We may also give you the possibility to use your connection data to the social networks. Please note that in that case, you shall be sharing with us the information about your profile. The personal data that is shared depends on the configuration of the platform of the social network. Please note that these social networks each have and apply their own personal data confidentiality policies.
In any event, BERLUTI shall only transfer your personal data to a third party when:
BERLUTI endeavours to take all useful and necessary precautions to preserve the confidentiality and the security of the personal data that it processes and to prevent it from being distorted, damaged, destroyed or accessed by unauthorised third parties. We implement technical and organisational security measures that comply with the highest standards of the profession, covering our information systems in particular.
Upon creating your “My Berluti Space” account, you shall be prompted to choose a password that is personal to you. This is a mandatory requirement that constitutes a cornerstone of our Policy. This password must consist of at least 12 characters of 4 different types: lower-case letters, upper-case letters, figures and special characters.
However, BERLUTI has no control over all the risks linked to the operation of the Internet and hereby draws your attention to the existence of potential risks inherent in its use and its operation.
Your personal data that is held by BERLUTI shall be stored on the servers of our hosting company, which are located in Sweden.
We consider the protection and the security of our information systems to be of the greatest importance. We have accordingly implemented a number of tools to enable us to detect any security breaches. These tools may result in incidental access to your personal data by our security teams. This data shall be gathered and processed for the sole purposes of the management of any vulnerabilities, in keeping with the applicable data protection regulations.
Your rights
We are highly aware of the importance of protecting your personal data and of your rights over same. Please find below a summary of your rights over the personal data that we hold about you under the data protection regulations:
How to contact us to exercise your rights:
Should you have any questions about the way in which we process and use your personal data, or should you wish to exercise any of the abovementioned rights, please contact us:
BERLUTI Data Protection
120 rue du Faubourg Saint Honoré
75008 Paris, France
Please note that we may ask you for evidence of your identity as well as the full details of your request prior to dealing with it.
BERLUTI may modify its Policy from time to time. We shall ensure that you are informed about these changes either by a special announcement on our Site, or by a personal warning, for instance in our newsletters.