Privacy Policy

Last updated on August 13th, 2026

This Privacy Policy, (hereinafter the "Policy"), details what personal data is collected and how it is processed by Berluti or one of its affiliated entities (hereinafter "Berluti" or "we") when you visit the website www.berluti.com (hereinafter "the Site"), or any other website operated by Berluti (hereinafter collectively "the Sites"), as well as when you visit one of our stores.

Berluti places particular importance on protecting the privacy and confidentiality of the information you provide to us. In this regard, this Policy has been developed in a spirit of transparency, in order to set out the rules and practices we apply with respect to the personal data you communicate to us or share with us through the various touchpoints used in the course of our interactions.

"Personal Data" means any information that allows you to be identified, either directly (such as your name) or indirectly (for example, by means of a unique customer number).

By providing us with your Personal Data, you are informed of the terms under which it is used, analysed and, where applicable, disclosed to third parties, including where such disclosure is subject to your consent, in accordance with applicable regulations and the purposes described herein.

This Policy also describes your rights under the UK General Data Protection Regulation (hereinafter “UK GDPR”), the Data Protection Act 2018, and any other applicable personal data protection regulations (hereinafter "Applicable Regulations").

We therefore invite you to read this Policy carefully.

Berluti products may be resold in stores or on certain websites operated by independent distributors. This Policy does not apply to such distributors, nor to the websites or mobile applications they operate. To find out how they process their customers' information, we invite you to consult their respective privacy policies.

Berluti SA, a French public limited company with its registered office located at 120 rue du Faubourg Saint-Honoré, 75008 Paris, France, together with its affiliated entities, depending on the store or Sites you visit, processes your Personal Data as a data controller.

For any questions relating to the collection and/or processing of your Personal Data by Berluti, you may contact our Data Protection Officer ("DPO") at the following address: privacy@berluti.com.

The Personal Data we may collect and process about you includes, but is not limited to:

  • Identification data: surname, first name;
  • Contact data: email address, telephone number, postal address, other contact details;
  • Demographic data: gender, date of birth;
  • Data relating to your preferences and habits: in particular with regard to clothing and the use of our services;
  • Data relating to your personal characteristics: size and style;
  • Purchase data: made in store or online;
  • Data relating to your browsing and online interactions: in particular on our Sites or our social media pages;
  • Connection data relating to the device used: including your IP address, device location, browser type, etc.;
  • Content and information you choose to share with us or make public: including through product reviews, posts on our social media pages, or exchanges via our chat tool;
  • Service-related data: product repairs and requests submitted to our customer service team;
  • Payment data;
  • Data relating to your reviews, returns and evaluations of Berluti services;
  • CCTV footage.

Depending on the nature of our interactions, your Personal Data may be collected directly from you or indirectly, including when you create and manage your account, subscribe to our newsletter, make purchases, participate in satisfaction surveys or events, submit user-generated content, use our Sites, or in the context of requests submitted to our teams.

Your Personal Data may also be collected through various touchpoints, including your exchanges with our online advisors (chat) or in-store staff, your interactions with our customer service team, the use of forms, or your activity on our social media pages.

In our stores or at events we organise, we may collect additional Personal Data under the conditions and for the purposes specifically notified to you on such occasions.

Finally, we may also collect information you provide to us about other individuals (including their surname, first name, email address and delivery address), for example when you decide to purchase and send products to someone. In such cases, you confirm to us that the people concerned have already been informed that you are sharing Personal Data about them with us, as well as the content of this Policy. We use such information solely to fulfil your requests and will not send commercial communications to your contacts unless they choose to receive communications from us.

We only process your Personal Data where we have a legal basis and a clearly identified purpose for doing so.

Purpose of processing Legal basis
Management of the commercial relationship and our interactions
To enable you to create a customer account on our Sites and/or in store. Performance of pre-contractual measures necessary for the conclusion of a contract.
To manage your orders and purchases made in store or remotely (on our Sites, by phone or by email) and your personalised orders, including:
  • their execution, delivery and tracking,
  • the implementation of the warranty applicable to each purchase.
Performance of a contract.
To manage the invoicing and payment of your transactions in store and online. Performance of a contract.
To respond to your requests submitted to our customer service team by phone, email and/or via the "Contact Us" form available on our Sites. Depending on the nature of your request:
  • Performance of a contract
  • Our legitimate interest in responding to your requests to ensure your satisfaction and maintain our relationship.
When you contact a store by phone or email (e.g. product enquiry, reservation request, etc.). Depending on the nature of your request:
  • Performance of pre-contractual measures necessary for the conclusion of a contract
  • Our legitimate interest in responding to your requests to ensure your satisfaction and maintain our relationship.
To manage our repair services if you send or bring your Berluti product to one of our stores for repair. Performance of a contract.
To ensure transaction security, prevent fraud and/or payment incidents. Compliance with a legal obligation.

It is also in our legitimate interest to ensure the security of our transactions and to guard against fraud.
To manage tax-free purchases in our stores for eligible transactions and customers. Performance of a contract.
To ensure the operation and security of the Sites, personalise their content, measure their audience and performance, and store your preferences and certain browsing data in order to optimise your user experience. Your consent where required.

It is also in our legitimate interest to ensure the security of the Sites (see our Cookie Policy) and to offer a better user experience.
Management of our communications
To send you information about our offers, products and services, news and events. Your consent.
To organise exclusive events. Your consent.
To manage our social media pages (interactions, content moderation, statistics). It is in our legitimate interest to manage our social media presence and our brand.
To share your data with the LVMH Group, in accordance with Section 9, to enable a better analysis of your habits and preferences based on your purchase data in order to receive personalised recommendations and offers. Your consent.
Analytics, statistics and improvement of our services
To carry out segmentation, marketing analysis, clienteling activities and, where applicable, profiling, based on your interactions (in-store visits and browsing on our Sites), in order to send you personalised communications and content, and to manage a tailored relationship programme. Your consent, where required.

It is also in our legitimate interest to better understand our customers and to contact them more effectively.
To manage our customer satisfaction surveys and responses to reviews. It is in our legitimate interest to improve our products and services.
To carry out statistical, behavioural and commercial analyses, in particular based on transactions, for internal management and improvement purposes (including commercial performance, stock management, optimisation of the product offering and customer journeys, and measurement of the effectiveness of commercial and marketing activities).

These analyses are carried out primarily for internal purposes and are not intended to send personalised commercial communications.
It is in our legitimate interest to analyse and improve our business, our product and service offering, and the effectiveness of our commercial and marketing activities.
Protection of our interests, management of disputes and compliance with our legal obligations
To verify compliance with legal limits on cash payments in accordance with our legal obligations in relation to anti-money laundering and counter-terrorism financing. In certain cases, this may include verifying your identity upon presentation of an official identity document. Compliance with a legal obligation.
To ensure the safety of the people and property through CCTV installations in stores. It is in our legitimate interest to ensure the safety of our visitors and employees as well as of our property and premises.
To comply with our legal obligations in accordance with applicable legislation. Compliance with a legal obligation.
To ensure the defence of our rights and the management of disputes. It is in our legitimate interest to safeguard our rights and interests.
To process your requests relating to the exercise of your data protection rights. Compliance with a legal obligation.

BERLUTI may disclose your personal data where this is needed for the purposes of this Policy:

- To other entities of the LVMH Group, some of which may act as data processors;

- To trusted third party service providers, including:

  • Third parties that provide digital and e-commerce services;
  • Advertising, marketing, digital communication and social networking agencies;
  • Third parties tasked with delivering BERLUTI products to you;
  • Third party providers of IT services;
  • Payment services providers and credit analysts;
  • Third parties that assist us with customer service;
  • Third parties that assist us with the organisation of our events;
  • Third parties that secure the transactions performed on the Site against fraud and identity theft;
  • BERLUTI subsidiaries or third parties located in countries outside the European Economic Area, as part of their access to client profiles pursuant to purchases made by a given client in a BERLUTI store abroad, and in particular in the stores of BERLUTI located in Australia, China, South Korea, the United Arab Emirates, the USA, Japan, Singapore, Taiwan, Hong-Kong and Macau.

Transfers of your personal data outside the European Economic Area are protected by personal data transfer agreements based on the standard terms adopted by the European Commission, which are signed with the abovementioned recipients so as to ensure that all the personal data that is transferred to them is covered by a suitable level of protection as per the meaning of this term in the data protection regulations, and that appropriate technical and organisational security measures have been implemented to protect the data against accidental or malicious destruction, accidental loss, alteration, disclosure or unauthorised access and against all other forms of malicious or unlawful processing. You may obtain a copy of these terms by contacting: contact@berluti.com.

You may also choose to disclose your personal data to our partners, advertisers and affiliates by following a link to and from their web sites. Please note that these web sites apply their own confidentiality and data protection policies.

We may also give you the possibility to use your connection data to the social networks. Please note that in that case, you shall be sharing with us the information about your profile. The personal data that is shared depends on the configuration of the platform of the social network. Please note that these social networks each have and apply their own personal data confidentiality policies.

In any event, BERLUTI shall only transfer your personal data to a third party when:

  • You have provided your prior consent to the sharing of this information, or
  • BERLUTI must share this information with third parties in order to provide you with the service that you require, or
  • BERLUTI is ordered to disclose the information by a judicial authority or any other administrative authority.

BERLUTI endeavours to take all useful and necessary precautions to preserve the confidentiality and the security of the personal data that it processes and to prevent it from being distorted, damaged, destroyed or accessed by unauthorised third parties. We implement technical and organisational security measures that comply with the highest standards of the profession, covering our information systems in particular.

Upon creating your “My Berluti Space” account, you shall be prompted to choose a password that is personal to you. This is a mandatory requirement that constitutes a cornerstone of our Policy. This password must consist of at least 12 characters of 4 different types: lower-case letters, upper-case letters, figures and special characters.

However, BERLUTI has no control over all the risks linked to the operation of the Internet and hereby draws your attention to the existence of potential risks inherent in its use and its operation.

Your personal data that is held by BERLUTI shall be stored on the servers of our hosting company, which are located in Sweden.

We consider the protection and the security of our information systems to be of the greatest importance. We have accordingly implemented a number of tools to enable us to detect any security breaches. These tools may result in incidental access to your personal data by our security teams. This data shall be gathered and processed for the sole purposes of the management of any vulnerabilities, in keeping with the applicable data protection regulations.

Your rights

We are highly aware of the importance of protecting your personal data and of your rights over same. Please find below a summary of your rights over the personal data that we hold about you under the data protection regulations:

  • The right to request the disclosure of what personal data we hold about you;
  • The right to access your personal data;
  • The right to rectify and limit the processing of your personal data;
  • The right to request the erasure of your personal data;
  • The right to oppose the use of your personal data for commercial purposes;
  • The right to withdraw your consent to the processing of your personal data on the basis of your consent, at any point in time;
  • The right to oppose the processing of your personal data on account of your personal circumstances;
  • The right to file a claim with a regulating body;
  • The right to request the portability of your data;
  • The right to manage any cookies;
  • The right to issue instructions to us on the fate of your personal data after your death.

How to contact us to exercise your rights:

Should you have any questions about the way in which we process and use your personal data, or should you wish to exercise any of the abovementioned rights, please contact us:

  • By calling our Customer Service unit on +33 1 47 20 01 77; +1 877 895 0006, +44 20 3901 2683; or
  • By sending an e-mail to our data protection officer at contact@berluti.com; or
  • By using the contact form available on https://www.berluti.com/fr-fr/contact-us/;
  • You may also send us a letter by post to:

BERLUTI Data Protection

120 rue du Faubourg Saint Honoré

75008 Paris, France

  • To unsubscribe from our newsletter, you may access the dedicated section of your "My Berluti Space" personal space, or use the unsubscribe link featuring in each e-mail newsletter that is sent to you.

Please note that we may ask you for evidence of your identity as well as the full details of your request prior to dealing with it.

  • Our Site gives you the possibility to send information about our goods or services that you believe is interesting to your friends…or even to send them our products or services themselves;
  • To send a product data sheet: we shall ask you to provide the e-mail address of your friend for the purpose of transferring the information. We shall only gather this data for the purposes of sending them the e-mail. We shall neither keep nor store the data of the sender and/or of the recipient;
  • To send a BERLUTI product to a friend or relative: we shall ask you to provide the e-mail address and the family name, first name and delivery address of your friend/relative in order to send the product to them. This data shall only be used to that end.
  • In all these cases, you must guarantee that the person involved is already informed of the fact that you plan to disclose their personal data to us.

What is a cookie?

A cookie is a text file that may be stored by your browser software in a dedicated space of the hard drive of your Terminal* in the course of your use of an online service. A cookie file enables its issuer to identify the terminal in which it is stored, throughout the period of validity or of registration of the cookie.

* the term Terminal means the hardware (computer, tablet, smartphone, etc.) that you use to access or display a web site, a mobile application, any advertising content, etc.

The Cookies that we issue on the Site

When you connect to our Site, depending on your choices, we may install various cookies in your Terminal that enable us to recognise the browser that you use on your Terminal throughout the period of validity of the cookie involved.

The cookies that we issue are designed:

  • To help us draw up statistics and determine the extent of the traffic and use of the various elements comprising our Site (sections and content viewed, browsing patterns), to enable us to improve the interest and usability of our services, as well as the visibility of the content that we publish;
  • To enable or facilitate your browsing of the Site, or to provide you with the online communication services that you request during your browsing, and thus:
  • To adapt the presentation of our Site to your Terminal's display preferences (language used, display resolution, operating system used, etc.) during your visits to our Site, depending on the viewing or reading hardware and software incorporated into your Terminal;
  • To store information concerning any forms that you may have filled in on our Site (e.g. registration or access to your account) or concerning any products, services or information that you may have chosen on our Site (e.g. a service that you subscribed to, the content of a shopping basket, a wish list, etc.);
  • To enable you to access the private and personal spaces of our Site, such as your account, thanks to identifiers or data that you may have entrusted to us beforehand;
  • To implement security measures, for instance when you are asked to connect once again to a given content or service after a certain time lapse.

The Cookies issued by third parties on our Site

The issuing and the use of cookies by third parties are subject to the privacy protection policies of these third parties. We shall inform you about the purpose of the cookies that we know of and the ways in which you may take certain decisions with regard to these cookies.

  • Cookies issued by third party applications incorporated into our Site:

Our Site may comprise various software applications provided by third parties that enable you to share content from our Site with other people or to let these other people know about something you saw on our Site or give them your opinion concerning any of the content of our Site. This is the case for instance of the "Share" and "Like" buttons provided by social networks (such as "Facebook", "Twitter", etc.).

A social network that provides such a software button may identify you thanks to this button, even if you do not click on this button while browsing our Site. This type of software button may enable the social network involved to track your browsing of our Site, merely by virtue of the fact that you have an open session with the social network in question on your Terminal at the time when you are browsing our Site.

We don't have any control over the process used by the social networks to gather information about your browsing of our Site linked to the personal data that they hold about you. Please see the data protection policies of the social networks in order to become acquainted with the purposes for which they may gather data about your browsing using these software buttons, e.g. advertising. These data protection policies must for instance enable you to exercise your rights before these social networks, for instance by configuring your accounts with each of them.

  • Cookies issued on our Site by third parties:

Our Site may contain cookies issued by third parties (advertising agencies, traffic measurement companies, etc.) enabling the latter to gather information about the browsing of any terminals that access our Site, throughout the period of validity of these cookies, and in particular in order to assess the effectiveness of our paid referencing campaigns with the search engines.

Your choices regarding the storage of cookies

You have several possibilities when it comes to managing cookies. Any configuration that you perform may however modify your experience of browsing the Internet and your access to certain services that require the use of cookies.

You may choose at any point in time to express and to modify your wishes in terms of cookies, using the means described below.

The choices offered by your browser software: you may configure your browser software to allow cookies to be stored on your Terminal, or on the contrary, to ensure that they are rejected by your Terminal, either systematically, or depending on their issuer. You may also configure your browser software to prompt you to accept or reject individual cookies before they are stored on your Terminal. For more information, please see section (c) below entitled "How to set your preferences depending on your browser"

(a) Consenting to the storage of cookies

The storage of a cookie on a terminal is essentially subordinated to the will of the user of the Terminal, which the latter may express upon their first connection to the Site via the cookies banner, and freely modify at any point in time through the choices that are provided to them by their browser application concerning cookies, or via a cookies administration software application, such as that which is available at Cookie Settings. Should you have accepted, in your browser software, the storage of cookies in your Terminal, the cookies that are incorporated into the pages and content that you view may be stored temporarily in a dedicated space on your Terminal. They may only be read by their issuer.

(b) Rejecting cookies

Should you reject the storage of cookies in your Terminal, or should you delete the cookies that are stored there, you shall no longer benefit from a number of functionalities that are necessary to browse some of the spaces of our Site. This would for instance apply should you subsequently attempt to access our content or services that require you to identify yourself. This would also be the case should we or our service providers not be able to recognise the type of browser used by your Terminal, its language and display parameters or the country from which your Terminal appears to be connected to the Internet, for purposes of technological compatibility.

We hereby disclaim liability for the consequences of the improper operation of our services resulting from our inability to store or to read the cookies needed for their operation and that you shall have rejected or deleted.

(c) How to set your preferences depending on your browser

The configuration of each browser is different. It is in general described in your browser's help menu. We therefore recommend that you access and read it in order to find out how to set your preferences in terms of cookies.

If your Terminal is used by several persons and has several browsers, we cannot guarantee with certainty that the services and advertisements destined for your Terminal do indeed correspond to your own use of this Terminal as opposed to another user of this Terminal.

Whether you share the use of your Terminal with other people and/or configure the cookies parameters of your browser is purely your decision and you are fully responsible for same.

BERLUTI may modify its Policy from time to time. We shall ensure that you are informed about these changes either by a special announcement on our Site, or by a personal warning, for instance in our newsletters.