Berluti’s New Campaign Portrays the Berluti Man

Cream, honey and amber tones lend warmth to the Parisian setting, illuminated by an almost painterly light that carries a subtle echo of the Italian Renaissance. Paris and Italy quietly come together in the imagery, recalling the Maison’s dual heritage.

It is through this interplay of contrasts and attitudes that the Maison portrays the Berluti man in its new institutional campaign. A man who moves through the world on his own terms, always with a distinctive point of view. Rather than overt elegance, he favours an allure that never takes itself too seriously.

Through the lens of photographer Estelle Hanania, who captures these intimate moments on film, Victor Belmondo and Lee Jun-ho move from room to room and through changing atmospheres, revealing different facets of their personalities along the way.

Alongside them, iconic pieces from the Berluti wardrobe take their place in the campaign. The Forestière jacket, the 1895 shoe, the Stellar sneaker and the Un Jour bag punctuate the imagery as distinctive signatures of the Maison.