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Privacy Policy



Last updated on December 31th, 2019


This confidentiality and data protection policy (the “Policy”) sets out the policy of BERLUTI SA, 120, rue du Faubourg Saint-Honoré, 75008 Paris, France, and its affiliates (you can obtain the name and the address of the data controller entity in your area by visiting www.berluti.com or by sending an e-mail to contact@berluti.com) (“BERLUTI”) in terms of data protection and cookies on the www.berluti.com web site (the “Site”), or any other web site operated by BERLUTI (the “Sites”). This Policy applies to all the information that you (the “User”) provide to us directly, or that is gathered indirectly while you browse our Site. BERLUTI respects your concerns about the confidentiality of the information that you disclose to us. We have therefore drawn up this policy in a bid to foster transparency, in order to inform you about the policies and practices that we apply to the personal data that you provide to us or that you share with us through the various points of contact via which you interact with us. This Policy informs you about the terms under which we use, analyse, and disclose the personal data that you disclose to us, where applicable with your consent when the latter is required by law, for the purposes mentioned below. We therefore urge you to read this Policy carefully.


Some of our BERLUTI stores or e-commerce web sites selling our BERLUTI branded products are operated by distributors, i.e. independent entrepreneurs. This Policy does not apply to either our distributors or their web sites or mobile applications. To find out how they use their clients’ personal data, please see their own confidentiality policies.


This Policy comprises the following sections below. 

The data protection officer of BERLUTI may be contacted at contact@berluti.com.


You may from time to time have to disclose personal data to BERLUTI via the Site, for instance when creating a client account “My Berluti Space”, placing orders for BERLUTI products or registering for our newsletter.

Any personal data that you disclose to BERLUTI to use specific services is covered by the provisions of the data protection regulations (France’s data protection law no. 78-17 of 6 January 1978, as subsequently modified, and the European General Data Protection Regulation of 27 April 2016 (“GDPR”) as well as any complementary national law.

BERLUTI may also gather information concerning your browsing of our Site, with your consent, under terms that are described in greater detail in the Cookies section below.


The term “personal data” covers any information that may be used to identify you, either directly (such as your name), or indirectly (such as by way of a unique client number).

The personal data that we gather about you may include information regarding:


  • Your identity and your status;
  • Your contact details;
  • Your demographic data (gender, birthday);
  • Your personal clothing preferences and behaviour;
  • Your size and your style;
  • Your purchases (in-store and online);
  • Your browsing history (berluti.com, social network pages, partner web sites);
  • The information that you provide or publish in a public space, on our social network pages or on our Site, for instance product reviews, or any information that you disclose via our interactive chat tool. If you use our mobile application, we may also gather your GPS location, subject to your consent if this is required. We might also ascertain with what frequency you use the application and where you downloaded it;
  • Your repairs;
  • Your requests submitted to our customer service unit;
  • Your payment data;
  • Your comments and ratings of BERLUTI’s services;
  • Your marital status and the members of your family;
  • Those of our events that you take part in.


We may gather and receive personal data from you when you interact with us as part of our relationship:

Under the following circumstances:

  • Creation and management of your account;
  • Registration for our newsletter and for promotional messages;
  • Purchases;
  • Browsing over the Internet;
  • Surveys;
  • User content;
  • Use of digital applications;
  • Requests for information;
  • Participation in an event.


Via the following points of contact:

  • Browsing of Berluti.com;
  • Contact with our online advisers;
  • Contact with our in-store salespersons and advisers;
  • Contact with us during an event that we organise;
  • Contact with our customer service unit;
  • Forms that you fill in, whether in-store or online;
  • Digital applications that you use;
  • BERLUTI pages on the social networks that you access and comment on / like;
  • Advertisements in online media that you click on;
  • Advertisements in search engines that you click on.


BERLUTI processes your personal data on the Site only to the extent that is strictly necessary for the following purposes:


  1. On the legal basis of the performance of a contract, as per article 6 b) of the GDPR:
  • For customer relationship management;
  • To fulfil and track your orders for BERLUTI products placed on our Site;
  • To enable you to access to some of the functionality of our Site.


  1. To pursue the legitimate interest of BERLUTI to know its clients better and to improve its goods and services, on the legal basis of the legitimate interest of the data controller, as per article 6 f) of the GDPR:
  • To compile anonymous statistics on the use of our Site;
  • For customer relationship management (orders, deliveries, purchasing history, warranties, claims, requests, etc.);
  • To improve the customer experience;
  • To manage prospective clients;
  • For profiling purposes;
  • To manage the opinions of clients about our products, services or content;
  • To manage payment defaults and disputes;
  • To combat fraud.


  1. On the legal basis of the consent of the data subject, as per article 6 a) of the GDPR:
  • To manage your registration for our newsletter (registrations and unsubscribing);
  • Subject to your prior consent, to provide you with information about our company and its activity, its products and/or services and other marketing material;
  • To conduct surveys, with your consent;
  • We also gather your geo-location data, subject to securing your prior consent, in order to locate your closest store when you connect to our Site.


You may withdraw your consent at any point in time by clicking on the appropriate link featuring in the e-mails that we send you, or by modifying your account directly on the Site. The withdrawal of your consent shall not affect the lawfulness of any processing of your personal data based on your consent prior to the withdrawal of your consent.


The information that we gather for these purposes and that is vital for us to be able to meet your requirements (primarily your family name, first names, postal addresses, e-mail address and bank account details, where applicable, and your telephone number for delivery purposes) is marked with an asterisk on the forms used to gather data, to indicate that it is mandatory, and is processed in order to enable BERLUTI to perform the contract between BERLUTI and yourself, or because you consented to this for some of the abovementioned purposes, or in order to improve the way in which we provide services to you. Should you not provide the requisite information in these mandatory fields, we shall not be able to respond to your requests.





5.1. Sharing with third parties

For the purposes described in this Policy, we may share your personal information with the following third parties to the extent necessary to provide products and services to you:

  • BERLUTI’s affiliates: In order to manage your My Berluti account, provide BERLUTI products and services to you, we may share your account information and order information with BERLUTI Paris, subject to applicable laws and regulations. You can check the basic information about the BERLUTI Paris that processes your personal information, the purposes of processing and the types of personal information involved by clicking on the list of BERLUTI’s affiliates . We may update and adjust the list as actual changes occur in response to new service requests and adjustments to entities and business functions.
  • Payment service provider: In order to fulfil your order, we need to provide your order number and order amount to WeChat and Alipay as our payment service providers for them to confirm your payment order and complete the payment;
  • Courier service provider: In order to deliver the BERLUTI products your ordered, we need to share with SF Express the recipient’s name, shipping address and mobile phone number provided by you to provide the courier service for you;
  • Governmental authorities, regulatory authorities, law enforcement authorities and judicial authorities to comply with our statutory obligations.

5.2. Entrusted Processing

For the purposes described in this Policy, we may engage third-party service providers to assist us in providing relevant operation and service support, in which process such third-party service providers may process your personal information to help us to provide the functions of our products and/or services, including:

  • The service provider that assists us with customer relationship management and customer service;
  • The service provider that assists us in organizing events;
  • The warehousing service provider;
  • The IT service provider;
  • The risk control service provider that secures transactions on the Sites and assists in preventing fraud and identity theft; and
  • The digital and e-commerce service provider.

5.3. Transfer of your personal information

If BERLUTI is merged or otherwise involved in a merger, division, liquidation or bankruptcy, we may transfer your personal information in connection with such transaction. Before transferring your personal information, we will send you appropriate notice to inform you of the name and contact information of the recipient and ensure that your personal information will be protected in a way that is consistent with this Policy. In case the recipient changes the purpose and method of processing, we will require such data recipient to obtain your consent again.

5.4. Disclosure of your personal information

We may disclose personal information about you only with your separate consent, or to the extent permitted by applicable laws and regulations or where compulsorily required by government competent authorities.

5.5. Cross-border transfer of your personal information

In order to manage our global business, offer you global services and improve our service level, we may use the facilities located abroad to process, store or backup certain personal information we have collected about you, only to the extent necessary and subject to compliance with applicable laws. However, this does not change our commitments in this Policy to safeguard your personal information.

You can check the basic information about the BERLUTI Paris that processes your personal information, the purposes of processing, the types of personal information involved and the ways to exercise your rights as a personal information subject by clicking on the list of BERLUTI’s affiliates , as well as the range of other BERLUTI affiliates that may have access to your relevant personal information. We may update and adjust the list as actual changes occur in response to new service requests and adjustments to entities and business functions. In addition, for the purpose of verifying your My Berluti account information and handling and responding to your queries about BERLUTI products and services and subject to applicable legal requirements, your My Berluti account information and order information may be accessed or queried by the LVMH CSC in France, only where you contact the LVMH CSC by phone or email. You can make a request to the LVMH CSC via contact.cn@berluti.com to exercise your rights in relation to your personal information.

The Sites may contain links to other third-party websites. You may also choose to disclose your personal information to our partners, advertisers and affiliates by following a link to and from their websites. Please note that these websites have their own privacy policies, which you will be subject to when you provide personal information to such third-party websites and their processing of your personal information.


BERLUTI may disclose your personal data where this is needed for the purposes of this Policy:

- To other entities of the LVMH Group, some of which may act as data processors;

- To trusted third party service providers, including:

  • Third parties that provide digital and e-commerce services;
  • Advertising, marketing, digital communication and social networking agencies;
  • Third parties tasked with delivering BERLUTI products to you;
  • Third party providers of IT services;
  • Payment services providers and credit analysts;
  • Third parties that assist us with customer service;
  • Third parties that assist us with the organisation of our events;
  • Third parties that secure the transactions performed on the Site against fraud and identity theft;
  • BERLUTI subsidiaries or third parties located in countries outside the European Economic Area, as part of their access to client profiles pursuant to purchases made by a given client in a BERLUTI store abroad, and in particular in the stores of BERLUTI located in Australia, China, South Korea, the United Arab Emirates, the USA, Japan, Singapore, Taiwan, Hong-Kong and Macau.


Transfers of your personal data outside the European Economic Area are protected by personal data transfer agreements based on the standard terms adopted by the European Commission, which are signed with the abovementioned recipients so as to ensure that all the personal data that is transferred to them is covered by a suitable level of protection as per the meaning of this term in the data protection regulations, and that appropriate technical and organisational security measures have been implemented to protect the data against accidental or malicious destruction, accidental loss, alteration, disclosure or unauthorised access and against all other forms of malicious or unlawful processing. You may obtain a copy of these terms by contacting: contact@berluti.com.


You may also choose to disclose your personal data to our partners, advertisers and affiliates by following a link to and from their web sites. Please note that these web sites apply their own confidentiality and data protection policies.


We may also give you the possibility to use your connection data to the social networks. Please note that in that case, you shall be sharing with us the information about your profile. The personal data that is shared depends on the configuration of the platform of the social network. Please note that these social networks each have and apply their own personal data confidentiality policies.


In any event, BERLUTI shall only transfer your personal data to a third party when:

  • You have provided your prior consent to the sharing of this information, or
  • BERLUTI must share this information with third parties in order to provide you with the service that you require, or
  • BERLUTI is ordered to disclose the information by a judicial authority or any other administrative authority.



Your carrier's message and data rates may apply. All charges are billed by and payable to your mobile service provider. We do not charge you for sending or receiving text messages.

We will not be liable for any delays in the receipt of any SMS messages as delivery is subject to effective transmission from your network operator.

Information obtained from you in connection with this SMS service may include your cell phone number, your carrier's name, the date, time and content of your messages and other information you provide to us as part of this service. We may use this information to contact you and to provide the services you request from us.

You can unsubscribe at any time by texting "STOP" to 89520.  If you have any questions, reply "HELP" to 89520 or contact us at +1 877 895 0006 or email contact.us@berluti.com

The service is available on these US carriers only: AT&T, Verizon-Alltel, T-Mobile® (T-Mobile is not liable for delayed or undelivered messages), Sprint & U.S. Cellular, MetroPCS, Virgin Mobile, Cricket, nTelos, Cellcom, C Spire Wireless (Cellsouth), Cincinnati Bell, Carolina West Wireless, Appalachian Wireless, Chariton Valley Cellular, Coral Wireless, Cross (dba Sprocket), DTC Wireless, Duet IP, EpicTouch, Leaco, Mosaic, Nemont/Sagebrush, Peoples Wireless, Pine Cellular, Pioneer, Revol Wireless, Rina-Custer, Rina-All West, Rina-Cambridge Telecom Coop, Rina- Eagle Valley Comm, Rina- Farmers Mutual Telephone Co, Rina- Nucla Nutria Telephone Co, Rina- Silver Star, Rins – South Central Comm, Rina- Syringa, Rina- UBET, Rina- Manti, United Wireless, Aio Wireless, ACS Wireless, Bluegrass Cellular, Cellone Nation, Cellular One of East Central Illinois, Chat Mobility, Element Mobile, Flat Wireless, LLC, GCI Communications, Golden State Cellular, Illinois Valley Cellular, Immix/Keystone Wireless, Inland Cellular, iWireless, Nex-Tech Wireless, Northwest Missouri Cellular, Panhandle Telecommunications, Plateau Wireless, SouthernLINC Wireless, SouthernLINC Communications, Thumb Cellular, Viaero Wireless, West Central Wireless WCC.


BERLUTI endeavours to take all useful and necessary precautions to preserve the confidentiality and the security of the personal data that it processes and to prevent it from being distorted, damaged, destroyed or accessed by unauthorised third parties. We implement technical and organisational security measures that comply with the highest standards of the profession, covering our information systems in particular.

Upon creating your “My Berluti Space” account, you shall be prompted to choose a password that is personal to you. This is a mandatory requirement that constitutes a cornerstone of our Policy. This password must consist of at least 12 characters of 4 different types: lower-case letters, upper-case letters, figures and special characters.

However, BERLUTI has no control over all the risks linked to the operation of the Internet and hereby draws your attention to the existence of potential risks inherent in its use and its operation.

Your personal data that is held by BERLUTI shall be stored on the servers of our hosting company, which are located in Sweden.

We consider the protection and the security of our information systems to be of the greatest importance. We have accordingly implemented a number of tools to enable us to detect any security breaches. These tools may result in incidental access to your personal data by our security teams. This data shall be gathered and processed for the sole purposes of the management of any vulnerabilities, in keeping with the applicable data protection regulations.


Your rights

We are highly aware of the importance of protecting your personal data and of your rights over same. Please find below a summary of your rights over the personal data that we hold about you under the data protection regulations:

  • The right to request the disclosure of what personal data we hold about you;
  • The right to access your personal data;
  • The right to rectify and limit the processing of your personal data;
  • The right to request the erasure of your personal data;
  • The right to oppose the use of your personal data for commercial purposes;
  • The right to withdraw your consent to the processing of your personal data on the basis of your consent, at any point in time;
  • The right to oppose the processing of your personal data on account of your personal circumstances;
  • The right to file a claim with a regulating body;
  • The right to request the portability of your data;
  • The right to manage any cookies;
  • The right to issue instructions to us on the fate of your personal data after your death.


How to contact us to exercise your rights:

Should you have any questions about the way in which we process and use your personal data, or should you wish to exercise any of the abovementioned rights, please contact us:



BERLUTI Data Protection

120 rue du Faubourg Saint Honoré

75008 Paris, France


  • To unsubscribe from our newsletter, you may access the dedicated section of your “My Berluti Space” personal space, or use the unsubscribe link featuring in each e-mail newsletter that is sent to you.



Please note that we may ask you for evidence of your identity as well as the full details of your request prior to dealing with it.


Your rights


The California Consumer Privacy Act of 2018, California Civil Code Sections 1798.100 et seq. (CCPA) additionally affords rights to you if you are a California resident.  For example, California residents may have a right, following a verifiable request, to (1) access—twice in a 12-month period, free of charge—for the 12-month period prior to the request, the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business purpose for collecting the personal information, and the categories of third parties with whom we share personal information; and (2) delete personal information under certain circumstances.  And of course, we do not discriminate against you users and customers on the basis of their exercising any of their rights afforded by the CCPA, which is further in accordance with California residents’ rights under that title.


How to contact us to exercise your rights:


To request access to your personal information, delete your personal information, or have us correct your information, you may contact us through any of the following methods:

-              via email at contact@berluti.com

-              via phone at +1 877 895 0006; or

-              by using the contact form available on https://www.berluti.com/en-us/contact-us/


We will verify your identity using at least two data points you have previously provided to us, including your email address and phone number, or some other identifying information specific to you.  Please have this information available so that we can verify your request.  You may also authorize an agent to submit a request on your behalf, so long as you provide the authorized agent written permission to request on your behalf, and your authorized agent is able to verify their identity with us.


Should you need access to this policy in an alternative format due to a disability, please contact us through the methods provided above.


10.1 What is a cookie?

A cookie is a text file that may be stored by your browser software in a dedicated space of the hard drive of your Terminal* in the course of your use of an online service. A cookie file enables its issuer to identify the terminal in which it is stored, throughout the period of validity or of registration of the cookie.

* the term Terminal means the hardware (computer, tablet, smartphone, etc.) that you use to access or display a web site, a mobile application, any advertising content, etc.


10.2 The Cookies that we issue on the Site

When you connect to our Site, depending on your choices, we may install various cookies in your Terminal that enable us to recognise the browser that you use on your Terminal throughout the period of validity of the cookie involved.

The cookies that we issue are designed:

  • To help us draw up statistics and determine the extent of the traffic and use of the various elements comprising our Site (sections and content viewed, browsing patterns), to enable us to improve the interest and usability of our services, as well as the visibility of the content that we publish;
  • To enable or facilitate your browsing of the Site, or to provide you with the online communication services that you request during your browsing, and thus:
  • To adapt the presentation of our Site to your Terminal’s display preferences (language used, display resolution, operating system used, etc.) during your visits to our Site, depending on the viewing or reading hardware and software incorporated into your Terminal;
  • To store information concerning any forms that you may have filled in on our Site (e.g. registration or access to your account) or concerning any products, services or information that you may have chosen on our Site (e.g. a service that you subscribed to, the content of a shopping basket, a wish list, etc.);
  • To enable you to access the private and personal spaces of our Site, such as your account, thanks to identifiers or data that you may have entrusted to us beforehand;
  • To implement security measures, for instance when you are asked to connect once again to a given content or service after a certain time lapse.


10.3 The Cookies issued by third parties on our Site

The issuing and the use of cookies by third parties are subject to the privacy protection policies of these third parties. We shall inform you about the purpose of the cookies that we know of and the ways in which you may take certain decisions with regard to these cookies.


  • Cookies issued by third party applications incorporated into our Site:


Our Site may comprise various software applications provided by third parties that enable you to share content from our Site with other people or to let these other people know about something you saw on our Site or give them your opinion concerning any of the content of our Site. This is the case for instance of the “Share” and “Like” buttons provided by social networks (such as “Facebook”, “Twitter”, etc.).

A social network that provides such a software button may identify you thanks to this button, even if you do not click on this button while browsing our Site. This type of software button may enable the social network involved to track your browsing of our Site, merely by virtue of the fact that you have an open session with the social network in question on your Terminal at the time when you are browsing our Site.

We don’t have any control over the process used by the social networks to gather information about your browsing of our Site linked to the personal data that they hold about you. Please see the data protection policies of the social networks in order to become acquainted with the purposes for which they may gather data about your browsing using these software buttons, e.g. advertising. These data protection policies must for instance enable you to exercise your rights before these social networks, for instance by configuring your accounts with each of them.


  • Cookies issued on our Site by third parties:

Our Site may contain cookies issued by third parties (advertising agencies, traffic measurement companies, etc.) enabling the latter to gather information about the browsing of any terminals that access our Site, throughout the period of validity of these cookies, and in particular in order to assess the effectiveness of our paid referencing campaigns with the search engines.


10.4 Your choices regarding the storage of cookies

You have several possibilities when it comes to managing cookies. Any configuration that you perform may however modify your experience of browsing the Internet and your access to certain services that require the use of cookies.

You may choose at any point in time to express and to modify your wishes in terms of cookies, using the means described below.

The choices offered by your browser software: you may configure your browser software to allow cookies to be stored on your Terminal, or on the contrary, to ensure that they are rejected by your Terminal, either systematically, or depending on their issuer. You may also configure your browser software to prompt you to accept or reject individual cookies before they are stored on your Terminal. For more information, please see section (c) below entitled “How to set your preferences depending on your browser


(a) Consenting to the storage of cookies

The storage of a cookie on a terminal is essentially subordinated to the will of the user of the Terminal, which the latter may express upon their first connection to the Site via the cookies banner, and freely modify at any point in time through the choices that are provided to them by their browser application concerning cookies, or via a cookies administration software application, such as that which is available at Cookie Settings. Should you have accepted, in your browser software, the storage of cookies in your Terminal, the cookies that are incorporated into the pages and content that you view may be stored temporarily in a dedicated space on your Terminal. They may only be read by their issuer.


(b) Rejecting cookies

Should you reject the storage of cookies in your Terminal, or should you delete the cookies that are stored there, you shall no longer benefit from a number of functionalities that are necessary to browse some of the spaces of our Site. This would for instance apply should you subsequently attempt to access our content or services that require you to identify yourself. This would also be the case should we or our service providers not be able to recognise the type of browser used by your Terminal, its language and display parameters or the country from which your Terminal appears to be connected to the Internet, for purposes of technological compatibility.

We hereby disclaim liability for the consequences of the improper operation of our services resulting from our inability to store or to read the cookies needed for their operation and that you shall have rejected or deleted.


(c) How to set your preferences depending on your browser

The configuration of each browser is different. It is in general described in your browser’s help menu. We therefore recommend that you access and read it in order to find out how to set your preferences in terms of cookies.



If your Terminal is used by several persons and has several browsers, we cannot guarantee with certainty that the services and advertisements destined for your Terminal do indeed correspond to your own use of this Terminal as opposed to another user of this Terminal.

Whether you share the use of your Terminal with other people and/or configure the cookies parameters of your browser is purely your decision and you are fully responsible for same.


  • Our Site gives you the possibility to send information about our goods or services that you believe is interesting to your friends…or even to send them our products or services themselves;
  • To send a product data sheet: we shall ask you to provide the e-mail address of your friend for the purpose of transferring the information. We shall only gather this data for the purposes of sending them the e-mail. We shall neither keep nor store the data of the sender and/or of the recipient;
  • To send a BERLUTI product to a friend or relative: we shall ask you to provide the e-mail address and the family name, first name and delivery address of your friend/relative in order to send the product to them. This data shall only be used to that end.
  • In all these cases, you must guarantee that the person involved is already informed of the fact that you plan to disclose their personal data to us.


BERLUTI may modify its Policy from time to time. We shall ensure that you are informed about these changes either by a special announcement on our Site, or by a personal warning, for instance in our newsletters.

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