On the occasion of its 130th anniversary, Maison Berluti celebrates its heritage by unveiling the Fall/Winter 2025 campaign starring actor and singer Lee Junho. Appointed global ambassador in March 2025, the artist embodies the Maison’s spirit through his natural charisma and refined sophistication — a subtle dialogue between tradition and modernity, elegance and audacity.
“Lee Junho is the ideal ambassador for Berluti. His passion, talent, and innate sense of style perfectly reflect the spirit of the Maison. We are confident that this campaign will amplify Berluti’s remarkable allure and resonate with a global audience,” explains Jean-Marc Mansvelt, Berluti’s Chief Executive Officer.
“I am honored to be part of Berluti’s Fall/Winter 2025 campaign. The Maison’s heritage is unparalleled, and I hope to share its unique allure with a wider audience through this collaboration,” says Lee Junho.
Through the photographer’s lens, the collection comes to life around Berluti’s most iconic pieces. The Demesure shoes, a true hallmark of Berluti’s shoemaking tradition, are extended by the bold introduction of the Stellar sneaker, seamlessly blending modernity and sophistication. The Forestière jacket stands out with its clean lines and versatility, embodying the perfect balance between style and functionality. These key pieces are complemented by refined leather goods and ready-to-wear, all born from the Maison’s artisanal expertise, combining timelessness with excellence.
With this anniversary collection, Berluti pays tribute to 130 years of savoir-faire, affirming a vision where luxury is resolutely contemporary while remaining anchored in heritage.
Born in 1990, Lee Junho began his musical career in 2008 as a member of the K-pop group 2PM, quickly gaining recognition for his stage presence and unique energy.
Alongside his music, he built a noteworthy acting career: after acclaimed roles in Memory (2016) and Rain or Shine (2017), he won over audiences with The Red Sleeve (2021), earning numerous awards. In 2023, he cemented his status as a leading actor with the hit romantic comedy King the Land. By 2025, his influence extends far beyond Korea, establishing him as one of the most prominent talents of his generation and a truly global ambassador.
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