We only process your Personal Data where we have a legal basis and a clearly identified purpose for doing so.

 

Purpose of processing Legal basis
Management of the commercial relationship and our interactions
To enable you to create a customer account on our Sites and/or in store. Performance of pre-contractual measures necessary for the conclusion of a contract.

To manage your orders and purchases made in store or remotely (on our Sites, by phone or by email) and your personalised orders, including:

• their execution, delivery and tracking,

• the implementation of the warranty applicable to each purchase.

 Performance of a contract.
To manage the invoicing and payment of your transactions in store and online. Performance of a contract.

To respond to your requests submitted to our customer service team by phone, email and/or via the "Contact Us" form available on our Sites.

Depending on the nature of your request:

• Performance of a contract

• Our legitimate interest in responding to your requests to ensure your satisfaction and maintain our relationship.
When you contact a store by phone or email (e.g. product enquiry, reservation request, etc.).

Depending on the nature of your request:

• Performance of pre-contractual measures necessary for the conclusion of a contract

• Our legitimate interest in responding to your requests to ensure your satisfaction and maintain our relationship.
To manage our repair services if you send or bring your Berluti product to one of our stores for repair. Performance of a contract.
To ensure transaction security, prevent fraud and/or payment incidents. Compliance with a legal obligation. It is also in our legitimate interest to ensure the security of our transactions and to guard against fraud.
To manage tax-free purchases in our stores for eligible transactions and customers. Performance of a contract.
To ensure the operation and security of the Sites, personalise their content, measure their audience and performance, and store your preferences and certain browsing data in order to optimise your user experience. Your consent where required. It is also in our legitimate interest to ensure the security of the Sites (see our Cookie Policy) and to offer a better user experience.
Management of our communications
To send you information about our offers, products and services, news and events. Your consent.
To organise exclusive events. Your consent.
To manage our social media pages (interactions, content moderation, statistics). It is in our legitimate interest to manage our social media presence and our brand.
To share your data with the LVMH Group, in accordance with Section 9, to enable a better analysis of your habits and preferences based on your purchase data in order to receive personalised recommendations and offers. Your consent.
Analytics, statistics and improvement of our services
To carry out segmentation, marketing analysis, clienteling activities and, where applicable, profiling, based on your interactions (in-store visits and browsing on our Sites), in order to send you personalised communications and content, and to manage a tailored relationship programme. Your consent, where required. It is also in our legitimate interest to better understand our customers and to contact them more effectively.
To manage our customer satisfaction surveys and responses to reviews. It is in our legitimate interest to improve our products and services.
To carry out statistical, behavioural and commercial analyses, in particular based on transactions, for internal management and improvement purposes (including commercial performance, stock management, optimisation of the product offering and customer journeys, and measurement of the effectiveness of commercial and marketing activities). These analyses are carried out primarily for internal purposes and are not intended to send personalised commercial communications. It is in our legitimate interest to analyse and improve our business, our product and service offering, and the effectiveness of our commercial and marketing activities.
Protection of our interests, management of disputes and compliance with our legal obligations
To verify compliance with legal limits on cash payments in accordance with our legal obligations in relation to anti-money laundering and counter-terrorism financing. In certain cases, this may include verifying your identity upon presentation of an official identity document. Compliance with a legal obligation.
To ensure the safety of the people and property through CCTV installations in stores. It is in our legitimate interest to ensure the safety of our visitors and employees as well as of our property and premises.
To comply with our legal obligations in accordance with applicable legislation. Compliance with a legal obligation.
To ensure the defence of our rights and the management of disputes. It is in our legitimate interest to safeguard our rights and interests.
To process your requests relating to the exercise of your data protection rights. Compliance with a legal obligation.

 

In the context of your relationship with Berluti, certain information is necessary to process your requests, manage your purchases or provide you with the products and services offered. This mandatory data is marked with an asterisk on our forms, both online and in-store.

The provision of this information may be required for the performance of a contract, to condition its conclusion or to meet legal obligations to which Berluti is subject. Failure to provide this data may result in us not being able to comply with your request or provide you with the relevant products and services.

The other information on the various forms is optional and only allows us to get to know you better in order to meet your expectations more accurately, and to be able to send you, if you agree, information about new Berluti collections, private sales, events, etc.