Berluti is kicking off its new campaign centred around the iconic Shadow sneaker

To tell the story of this new era, Berluti’s new campaign has been orchestrated by Beda Achermann and photographed by Roe Ethridge. The series of images captures the essence of Shadow while exploring the subtle connection between the Shadow sneaker and the man who wears it. "I wanted to capture three men, three complementary figures, to reveal the richness of a single truth. They each embody unique convictions and creative impulses that are entirely their own. Alongside them, the Shadow sneaker stands as the natural ally to the charismatic man", explained Beda Achermann.

Since a signature is never experienced in the same way, the campaign gives a voice to three personalities: multifaceted British actor and long-time advocate for LGBT+ rights, Rupert Everett, legendary bartender and modern-day dandy, Charles Schumann, who was present at the event, and chef Mory Sacko, a leading figure in the new wave of French gastronomy.

In this immaculate setting, the series of images, seemingly captured on the spot, elegantly explored the territory of modern masculinity. Friends and talented individuals gathered for the campaign launch, including musician and actor Lee Jun-ho, a leading figure in the contemporary Korean music scene, and actor Victor Belmondo. Lee Jun-ho donned a Venezia calf leather jacket for the event, one of the Maison's signature creations.