Berluti collects information when you interact with our Site, including when you: (1) visit and use our website, (2) call, text, or message us via live chat or visit us, (3) when you email or submit forms online, or (4) when we are otherwise in communication with or providing goods or services to you.

Certain of the information we collect may be considered “Personal Information,” which, for the purposes of this Policy means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a natural person or household, such as a name, e-mail address, postal address, payment information, and/or telephone number, and subject to exceptions under applicable law, which may include information that is publicly available. Information that is aggregated or de- identified and maintained in a form that cannot be reasonably used to infer information about, or otherwise be linked to, a particular individual or household, is not considered Personal Information. The Personal Information we collect depends on how you interact with us. The Personal Information that we collect about you may include:

• Identifiers – such as your name, address, telephone number, or e-mail address.
• Account information – such as your email address, password, name, and contact information in order to provide you with an account.
• Payment information – such as your credit card number, billing, and shipping address when you buy our merchandise.
• Demographic information – such as your gender, birthday, zip or postal code. We also may collect information that could identify you and relates to your hobbies, interests, and shopping behaviors.
• Commercial information – such as your personal clothing preferences and behavior; your size and your style; your purchases (in-store and online) including services and requests.
• Internet and network information – such as your browsing history (berluti.com, social network pages, partner websites); the information that you provide or publish in a public space, on our social network pages or on our Site, for instance product reviews, or any information that you disclose via our interactive chat tool.
• Location – such as your precise information from your device if you use our mobile application to provide you with the products and services you have requested. We might also ascertain with what frequency you use the application and where you downloaded it. We also receive Personal Information to help detect and prevent consumer fraud. We do not use such information for marketing, analytics, or otherwise to draw inferences about you.
• Video surveillance footage – such as your images in our stores in order to detect and address security and safety incidents, shoplifting, other potentially illegal activities, and adequate staffing considerations. If you enter our store, your images may be collected for these purposes.
• Communications, including audio and electronic, from you – such as messages that you post in a public space or submit to our customer service unit including your comments and ratings of BERLUTI’s services; photos of your product for repair, events that you take part in, and other information when you contact us.
• Sensitive Personal Information – we do not collect Personal Information that falls under the sub-category of “Sensitive Personal Information” as defined by certain laws.