We use Personal Information to provide Berluti products and services.

We use Personal Information to provide our Site, products, features, and services to our users and customers, such as for customer support and to manage our relationship with you.

We use Personal Information to personalize your experience on our Site.

We use Personal Information to tailor and personalize your experience on our Site. For example, we may use your Personal Information to better understand how users engage with our Site and our products and customize your experience and to help ensure that our marketing activities fit your needs and interests.

We use Personal Information to process your order and communicate with you.

We use your Personal Information to process your order and ship time. We may use your Personal Information to send you information you request, such as delivery or payment information, the product you have purchased, or to help you resolve a problem or question.

We use Personal Information for security and legal purposes.

We use Personal Information to protect our company, our customers, and our business partners. For example, we and our service providers use Personal information to prevent, detect, and investigate actual or suspected fraud, abuse, illegal use, unauthorized or illegal activities and activities or other misuse of our Platform. Suspected fraud or violations of our Terms of Purchase, including through proxy or spoofing, may result in denial of purchase and/or legal action. We may also use your Personal Information as part of legal proceedings, to respond to legal process requests, and to comply with court orders, governmental requests, and applicable legal requirements.

We use Personal Information for advertising and marketing purposes.

We may use your Personal Information to contact you about new products and special offers we think you'll find valuable, to serve you with interest-based or targeted advertising, or to subscribe you to the newsletter, at your request. These might be third party offers or products we think you might find interesting. We and our partners may engage in interest-based advertising using Personal Information gathered across multiple websites, devices, or other platforms. We may call you, or send you emails or text messages as permitted by law. We may also use other means as they are developed. If you use our mobile applications, we may send you push notifications about new products or special offers.

We use Personal Information to communicate with you about your account or our relationship.

If you consent to having an account with Berluti, we may contact you about changes to our Platform, service updates, feedback, this Policy, or our Platform terms.

We use Personal Information for other purposes.

We use Personal Information in other ways. For example, we use Personal Information to maintain transaction and business records and will do so for as long as is necessary to fulfill the business purpose for which the Personal Information was collected. In some situations, we may seek your permission, if required, to use your Personal Information.