BERLUTI processes your personal data on the Site only to the extent that is strictly necessary for the following purposes:
- On the legal basis of the performance of a contract, as per article 6 b) of the GDPR:
- For customer relationship management;
- To fulfil and track your orders for BERLUTI products placed on our Site;
- To enable you to access to some of the functionality of our Site.
- To pursue the legitimate interest of BERLUTI to know its clients better and to improve its goods and services, on the legal basis of the legitimate interest of the data controller, as per article 6 f) of the GDPR:
- To compile anonymous statistics on the use of our Site;
- For customer relationship management (orders, deliveries, purchasing history, warranties, claims, requests, etc.);
- To improve the customer experience;
- To manage prospective clients;
- For profiling purposes;
- To manage the opinions of clients about our products, services or content;
- To manage payment defaults and disputes;
- To combat fraud.
- On the legal basis of the consent of the data subject, as per article 6 a) of the GDPR:
- To manage your registration for our newsletter (registrations and unsubscribing);
- Subject to your prior consent, to provide you with information about our company and its activity, its products and/or services and other marketing material;
- To conduct surveys, with your consent;
- We also gather your geo-location data, subject to securing your prior consent, in order to locate your closest store when you connect to our Site.
You may withdraw your consent at any point in time by clicking on the appropriate link featuring in the e-mails that we send you, or by modifying your account directly on the Site. The withdrawal of your consent shall not affect the lawfulness of any processing of your personal data based on your consent prior to the withdrawal of your consent.
The information that we gather for these purposes and that is vital for us to be able to meet your requirements (primarily your family name, first names, postal addresses, e-mail address and bank account details, where applicable, and your telephone number for delivery purposes) is marked with an asterisk on the forms used to gather data, to indicate that it is mandatory, and is processed in order to enable BERLUTI to perform the contract between BERLUTI and yourself, or because you consented to this for some of the abovementioned purposes, or in order to improve the way in which we provide services to you. Should you not provide the requisite information in these mandatory fields, we shall not be able to respond to your requests.
