Alternatives to plastic
We must stop using virgin plastic derived from fossil fuels. Producing this petroleum-based material generates high levels of CO₂ emissions, contributing to global warming. It also causes significant air and soil pollution, which has a serious adverse impact on biodiversity and human health.
That’s why LVMH’s LIFE 360 roadmap pledges to eliminate all virgin plastic of fossil origin from its customer packaging by 2030. Berluti has already achieved this goal and is gradually phasing out this type of plastic across all its operations.
The Maison is gradually adopting alternative materials – from recycled plastic to bioplastics and recycled paper – to replace all first-use plastic from fossil sources, in order to reduce its environmental footprint.
Zero virgin plastic by 2030
“Virgin” plastic means one that's derived directly from processing petroleum. This type is gradually being phased out and replaced by a range of other materials, including recycled and plant-based plastics.
The boxes and bags Berluti customers are given in-store don’t contain any plastic, but are made of paper from responsibly managed forests, with cotton used for the felt linings and cords. Virgin plastic of fossil origin is gradually being phased out completely. Already, half the packing materials used for logistics are made of recycled cardboard and cotton felting. The bubblewrap we use when shipping our shoes and leather accessories is made from plant-derived bioplastic, and since 2022, so are the protective covers we transport our garments in.