In today's world, it has become necessary to stop using fossil-origin virgin plastic. The production of this substance, derived from oil, emits a great deal of CO₂, which contributes to global warming. Moreover, it also gives rise to various forms of air and land pollution, significantly endangering biodiversity and human health. LVMH has therefore integrated an objective into its LIFE 360 roadmap to completely eliminate all fossil-origin virgin plastic from its packaging by 2030. Berluti is gradually phasing it out.

From recycled plastic to bioplastic to the use of recycled paper, Berluti is progressively adopting substitute materials to replace all use of fossil-origin virgin plastic to reduce its environmental footprint.