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CYCLES VICTOIRE, THE ART OF THE BICYCLE

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Located in Auvergne, the Cycles Victoire Company is reasserting traditional French know-how in the art of exceptional bike making. That they should become acquainted with Berluti was only natural. The result? A beautiful collaboration.

Les Cycles Victoire has certainly made quite a few bikes that are unusual, made to measure, and personalized. In fact, they’ve been doing just that for the past 3 years.”

Les Cycles Victoire has certainly made quite a few bikes that are unusual, made to measure, and personalized. In fact, they’ve been doing just that for the past 3 years.  Recently, an order placed by the head of a communication company in Paris surpassed all the previous out-of-the-ordinary demands. "The client asked us to make a bike with a quadruple front fork rather than the usual double fork”, says Julien Leyreloup, co- founder and owner of Cycles Victoire. “He also wanted two top tubes instead of the usual single tube. And finally, he was not against the idea that his bike be foldable and easily stored into the trunk of his Mini Cooper ... Well, that's what we did for him. We are currently finalizing the bike. It is unusual. I 've never seen anything like it. The result is quite aesthetic. "

At Cycles Victoire, each new customer request is a challenge and an opportunity for reinvention. "People who come to us are passionate. Their tastes and needs are very specific. We make it a point of honour to satisfy each one of them. It is the raison d'être of the brand." At Cycles Victoire, one sees the total opposite of a production chain. Much more time is used for everything —for much more perfection.  The workshop produces, on average, two frames per week. "It's craftsmanship… but at a high-tech level”, comments Julien Leyreloup. “In the crafting of our bikes, we use the most advanced and modern technologies ... "

“At Cycles Victoire, each new customer request is a challenge and an opportunity for reinvention.”

As such, no bike is impossible to create for Cycles Victoire. When they do not attempt to meet the requirements of an extravagant boss, this artisan house manufactures racing bicycles, city bikes, fixed-gear bikes, polo bikes and even —most recently— mountain bikes. They also produce a series of high-end spare parts.

Established in 2011 and based in Clermont-Ferrand, Cycles Victoire is de facto promoting French savoir-faire.  "Manufacturing in France is crucial for us”, confirms Julien Leyreloup. “Thirty years ago, in Clermont there were half a dozen manufacturers of bicycles and bicycle parts. Today, there are hardly any. I am originally from Clermont - I completed my studies here. It was important to me to be able to create something right here, in this area." The benefits are numerous: more personalized responsiveness and more quality, resulting in more prestige and aura. Customers from all over the world, seduced by the exceptional French artisanal craftsmanship, come to Cycles Victoire.  In Asia, including Japan, South Korea and Hong Kong, more and more fans of Cycles Victoire are emerging.

“Order after order, bike after bike, a certain idea of France —and a certain idea of elegance— are spreading.”

Order after order, bike after bike, a certain idea of France —and a certain idea of elegance—are spreading. Cycles Victoire bicycles look pretty amazing. They completely break with mainstream standards. "These days, most bikes are covered with flashy stickers and fluorescent paints. This is not at all our style. We love pared-down beauty." Stripped of any little sticker or imposing markings, Cycles Victoire bicycles are refined and subtle, powerful and beautiful.

Ultimately it makes total sense that the brand be involved in a unique collaboration with Berluti.  Between the two houses, each comes with its specific know-how, each with their similar and complementary forms of elegance, and each with the same desire to define a modern gentleman who properly fits into this day and age: always chic but never snooty.  Inspired by the aesthetics of the messenger bikes used by deliverymen at the beginning of the century, the bike crafted by Cycles Victoire for Berluti is at the crossroads of all these similarities. 

“Each bicycle crafted by Cycles Victoire is unique.”

CREATING THE WHEELS

Each bicycle crafted by Cycles Victoire is unique. The starting point of the manufacturing process, however, always starts with the wheels. For these, each aluminium alloy hub is assembled by hand, as is the case for the Berluti bike. The spokes are also built and assembled manually, for more precision. The Berluti bike uses wooden wheel rims that are made ​​in Italy. The process takes between one and two hours.

CRAFTING THE FRAME

  From a crude steel tube, Cycles Victoire technicians shape the Berluti bicycle frame. Generally, the shape of the tube, its thickness and its diameter are systematically adjusted to fit the client’s morphology and cycling style. The construction of the frame may take between 1 and 4 days.

ASSEMBLY AND FINISHING

In this final step, the various components of the Berluti bicycle are assembled.
There are a thousand things to think about, to finalize, and to adjust. And each of them is crucial.
This finishing step takes about three hours. After this, the bike is carefully packed into a wooden crate, ready to be safely delivered to its happy owner.

Starting in May, Berluti will offer a special-order capsule collection of bicycle accessories, including cycling shoes, a saddlebag, pedal straps, and more.

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This privacy policy (hereinafter the “Privacy Policy”) informs you of the policy of Berluti, having its registered office located at 120 rue du Faubourg Saint-Honoré 75008 PARIS (hereinafter “Berluti”) in respect of personal data processing. Your concerns about the confidentiality of the personal data that you may provide matter to Berluti. We therefore invite you to read very carefully this Privacy Policy, which applies to the processing of your personal data (hereinafter the “Data”) by Berluti.

This Privacy Policy also details Berluti’s policy in respect of personal data protection on its website available at www.berluti.com (hereinafter the “Website”).

Data collection conditions

Berluti may have to collect your Data in particular in:

  • the commercial relationship: when you complete a purchase or get fitted by filling out a customer information card.
  • the customer relationship: when you trade with our teams or when signing up for our newsletter on the Website.

To better know you and to offer you a bespoke service, such collection may include, unless otherwise instructed by you, Data such as your contact details, preferences, leisure and wishes in relation to the activities of our Maison (commercial activities and customer relationships).

Data collection purposes

The Data then collected is necessary to manage the relationship between Berluti and its customers and prospective ones, including management of the following automated or manual operations:

  • Commercial relationship management: purchase orders, deliveries, invoices, accounting, claims, satisfaction surveys, after-sales service, commercial statistics; arrears management and litigation; collection of people’s opinions on products, services or contents;
  • Customer relationship management: customer relationship monitoring, actions for customer loyalty, commercial canvassing and transmission of information relating to our company and its activities; management of your subscription to our newsletter (subscriptions and subscription cancellations);
  • Statistics, surveys and analyses, marketing, upgrade of Berluti’s Website, products and services;
  • Management of rights of access, rectification and opposition.

Data recipients and Data transfers outside the European Union

The administrative and commercial staff of the mother company, Berluti, located in France, is the recipient of the Data for all purposes stated above as well as for more operational purposes in respect of centralisation of the computer database and commercial canvassing operations.

Further, to better serve our international customers, the sales staff of our Berluti stores (held by Berluti or Louis Vuitton Moët Hennessy (LVMH)), located in Europe, United States, Middle-East and Asia may also transfer your Data collected locally to the database centralised and managed by Berluti in France, which ensures an adequate level of protection if you reside in one of the countries of the aforementioned regions or have to complete a purchase in one of our Berluti stores located in those countries.

In any case, Berluti shall transfer your Data to third parties outside the LVMH group only in the following cases:

  • You have given us your prior consent to the sharing of your Data;
  • Berluti must share the Data with third parties to provide you with the service that you expect
  • Berluti is requested by a judicial or administrative authority to provide the Data;

Lastly, Berluti may have to use one or more providers for data hosting and/or computer support/maintenance. Berluti shall ensure, if that provider is located outside the European Union, that it ensures an adequate level of protection of your Data, including through the entry into of model contract clauses of the European Commission or, as the case may be, the safe harbor certification. 

Data retention

The Data will be retained during the time necessary to the purposes for which it was collected. The main retention periods are the following:

  • For the management of your subscription to the newsletter, we retain your Data as long as your subscription is active ;
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Data security and confidentiality

Berluti has endeavoured to implement technical and organisational security measures to preserve the confidentiality and security of the processing of your Data and to prevent it from being altered, damaged, destroyed or accessed by non-authorised third parties.

However, Berluti has no control over all risks associated with the functioning of the Internet and draws the attention of the Website users to the existence of potential risks inherent in its use and functioning.

Cookies

Berluti uses cookies (hereinafter the “Cookies”) or similar systems on the Website to facilitate your browsing. These Cookies offer you a better quality of service by recording information on your browsing activity on the Website.

These Cookies do not allow us to identify you in an individual manner and their duration is strictly limited to your browsing session duration.

You can refuse the recording of Cookies by modifying the settings of your Internet browser. This operation may however result, in certain cases, in the deletion of all Cookies used by your browser, including those used by other websites, which may lead to alteration or loss of certain settings or information. Deleting Cookies may also modify, and even makes it more difficult to browse the Website.

You can oppose the recording of Cookies by changing your browser settings as follows:

For Microsoft Internet Explorer 6.0 and higher:

1. From the “Tools” menu, select “Internet Options”.

2. Click on the “Confidentiality” tab.

3. Use the cursor to select the level you require.

 

For Firefox:

1. From the “Tools” menu, select “Options”.

2. Click on the “Privacy” tab.

 

For Safari 3.x for Mac OS X:

1. Open Safari.

2. Click on “Preferences”.

3. Click on “Confidentiality”.

4. Select “Block cookies”.

Rights of access, rectification, deletion and opposition to the processing 

Should you wish to access, rectify or delete your personal information, or oppose the processing of your Data, you can exercise such rights at any time by mail to:

Service Clientèle de Berluti, 120 rue du Faubourg Saint-Honoré 75008 Paris, France

or by email to: privacy@berluti.com

Amendment to the Privacy Policy

Berluti may amend this Privacy Policy from time to time. We will ensure that you will be informed of such amendments either by way of a special notice posted on our Website or personalised warning in the newsletter sent out to you.