“A Journey in Craft”: Lee Jun-ho’s Journey with Berluti Continues in Paris

After a first chapter exploring the Maison’s Italian roots, from the Manifattura in Ferrara to Venice, “A Journey in Craft” continues in Paris. A new stage for Lee Jun-ho, who sums up his journey in a few words: Ferrara taught him patience, Venice grace, and Paris clarity.

In the Paris ateliers, Lee Jun-ho discovers Berluti’s approach to bespoke craftsmanship. From Venezia leather to the finest fabrics, he observes the same precision and attention to detail in the hands of the artisans. Whether shoemaker or tailor, time is an essential part of their craft: measuring, cutting, adjusting and starting again until the right balance is achieved.

The journey begins with bespoke shoemaking. In the Maison’s Paris atelier, Lee Jun-ho discovers how the artisan considers not only the foot, but also posture and the way he walks, before translating his wishes into a pair of shoes made exclusively for him. Through conversation and craftsmanship, the leather gradually takes shape with one purpose: to create the natural fit and effortless feel that define bespoke shoemaking.

In the Grande Mesure tailoring atelier, leather gives way to the finest fabrics, but the approach remains the same. Taking into account Lee Jun-ho’s measurements, posture and the way he moves, the artisan works without a pre-existing pattern to create a silhouette that reflects both his personality and his physique.

Back in Paris for his first fittings, Lee Jun-ho tries on the pieces created for him. First comes the toile of his Forestière jacket, followed by his trousers. Though still at an early stage, they already begin to define his silhouette and move naturally with him. The same feeling emerges as he tries on the form of his future shoe. Little by little, the artisans’ work begins to come together before his eyes.

The final chapter brings the journey to its conclusion. Lee Jun-ho finally discovers his completed Forestière suit and shoes.

In front of the mirror, the journey comes together: from Ferrara to Venice and on to Paris, the Maison’s savoir-faire can now be seen in the creations he wears.

Pieces that will now become part of his life, softening, developing a patina and evolving with time. At Berluti, the bespoke experience does not end at the atelier door: it continues through the life of the person who wears it.