In August, Berluti unveiled its newly refurnished boutique concept at Shanghai IFC Mall, showcasing the Maison's artisanal heritage and exceptional refinement. The boutique offers a comprehensive collection of shoes, ready-to-wear, leather goods, and accessories.
The façade features a striking Patina leather wall, handcrafted in various hues of green, paying homage to Berluti's iconic Patina technique. Inside, the expansive and luminous space is meticulously detailed with selected marble, Patina-treated Venezia leather, and custom carpets, all reflecting the brand's craftsmanship.
The Focus Wall, a new design concept, displays shoemaking craftsmanship, leather samples, and historical archives. The unique shoes area boasts a high ceiling adorned with hand-crafted limestone reliefs depicting iconic shoe silhouettes. The fitting area offers a luxurious experience with signature club armchairs and expansive leather rings, inspired by box rings.
The grand opening was celebrated with the presence of Korean actor and Berluti brand ambassador Lee Junho, and Chinese actor and singer Yosh Yu, both embodying Berluti’s remarkable allure. Clients and opinion leaders also attended this memorable event.
Coinciding with the Qixi Festival, Berluti set up a Parisian-inspired newsstand kiosk in the IFC Mall atrium. Visitors could enjoy freshly brewed coffee and browse curated Berluti newspapers, while sending postcards to custom designed loved ones, blending French elegance with Chinese romance.
Discover more
Berluti: Master of Elegance, Artisans of Allure
Emblematic of remarkable elegance and a free spirit, Berluti invites you on an exclusive journey where style and attitude guide the discerning.
Berluti's Iconic Designs & Signature Silhouettes
Footwear, leather accessories, and apparel – a mosaic of emblematic pieces make up the Maison's distinctive style, spelling out its unique design vocabulary.
The Art of Setting the Scene: Berluti Rituals
In our stores, the sales ceremony is like a ritual. Your quest for the perfect shoe ushers you into an exclusive club that reflects the Maison’s culture of elegance.