Jakarta's luxury landscape welcomed an elegant addition as Berluti reopened its Plaza Indonesia boutique last September, marking a pivotal moment with the debut of its ready-to-wear collection in the city. Spanning nearly 120 square meters, the newly renovated space elevated Berluti’s presence in Indonesia, offering a comprehensive and immersive brand experience.
The boutique’s striking exterior immediately draws the eye. A voluminous façade, adorned with custom ceramic tiles shaped like Berluti’s iconic shoes, set a sophisticated tone, hinting at the artisanal excellence within. This expanded space proudly showcases Berluti's full product offer, from iconic shoe styles and leather goods to the eagerly anticipated ready-to-wear collection.
The atmosphere of the Jakarta boutique speaks to Berluti’s heritage and savoir-faire. This meticulously crafted environment celebrates the Maison’s legacy, signaling a new chapter for Berluti in Indonesia. In this new boutique, clients are invited to discover a world of refined craftsmanship, experiencing for instance the Maison’s signature shoe-trying ceremony. The boutique also extends exclusive services, including personalized leather tattooing on its Venezia leather and its renowned Patina service, allowing bespoke color treatments that showcase the client’s creativity and individuality.
The reopening was celebrated with a festive event, gathering Berluti’s loyal clients and local opinion leaders.
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