In June, Berluti again chose the Simone & Cino Del Duca Foundation in Paris’s 8th arrondissement as the venue for showcasing its collections and savoir-faire during Paris Fashion Week. Besides the elegance of this historic townhouse, built from 1879–1881 and overlooking Parc Monceau, there are several parallels between the lives of Torello Berluti, son of the Maison’s founder Alessandro Berluti, and Cino Del Duca. Torello was born in Italy’s Marche region in 1895, and in the late 1920s he opened the first Berluti luxury shoe store in Paris. Cino Del Duca – also a native son of Marche – arrived in Paris in 1932 and set up France’s fourth largest publishing group.
The Simone & Cino Del Duca Foundation was founded in 1975, with the aim of promoting the arts, literature and sciences in France and internationally. This mission chimes perfectly with the vocation Berluti has pursued for over a century, that of catering to clients from around the world – be they artists, scientists, writers, actors, politicians or businessmen – who are aficionados of remarkable style from head to toe.
Entitled Champ-contrechamp – which translates as shot/reverse shot, a film technique that switches camera angles back and forth around a fixed position (usually to show both sides of a conversation) – this presentation showcased the intricacy and precision of the Maison’s craftsmanship. Behind the beauty of a Berluti shoe, bag or jacket lie countless subtle details, often imperceptible to anyone but a connoisseur, that are the true mark of excellence.
Conceived as an allegory of Berluti’s remarkable style, this game of shifting perceptions played out on different levels over the building’s three storeys, gradually drawing visitors deeper into the Berluti realm with its myriad discoveries and initiations.
Discover more
Berluti: Master of Elegance, Artisans of Allure
Emblematic of remarkable elegance and a free spirit, Berluti invites you on an exclusive journey where style and attitude guide the discerning.
Berluti's Iconic Designs & Signature Silhouettes
Footwear, leather accessories, and apparel – a mosaic of emblematic pieces make up the Maison's distinctive style, spelling out its unique design vocabulary.
The Art of Setting the Scene: Berluti Rituals
In our stores, the sales ceremony is like a ritual. Your quest for the perfect shoe ushers you into an exclusive club that reflects the Maison’s culture of elegance.