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The present document is a Protection Charter (hereafter referred to as “Charter”) meant to inform you about Berluti’s policy on the treatment and use of personal information. Berluti (hereafter referred to as “Berluti”), headquartered at 120 rue du Faubourg Saint-Honoré, 75008 Paris (France), respects your concerns regarding the personal information collected. Berluti therefore invites you to read this Charter carefully, as it refers to the procedures used by Berluti to process information about you which qualifies as personal. This detailed Charter is also intended to outline Berluti’s policy regarding the treatment of your personal information as it pertains to the website (hereafter referred to as the “website”).

Conditions in which personal data might be collected

Berluti may be brought to solicit information concerning you in the following situations:

  • a sales relationship: upon a purchase or in the context of trying on a garment or other product.
  • a customer service relationship: during or after a conversation with a member of our team, or upon signing up for our newsletter on our website.

In order to know you better and to offer you a service or product tailored to your needs, the collection of information might include data such as your name and address, your preferences, hobbies, wishes, as related to Berluti’s activities and products (sales and customer service).

Intended purpose for the collected information

Data collected as described above is necessary to the management of Berluti’s relationship with its prospects and customers, more specifically to the management of the following automatic or manual processes:

  • The management of a sales relationship: orders, deliveries, bills of sale, accounting, customer claims or complaints, customer satisfaction surveys, after-sales surveys, sales statistics; payment and collections management; customer product reviews on products, services, or the contents thereof;
  • The management of a service relationship: monitoring of client relationships, client loyalty programs, sales prospecting, information transmission regarding Berluti and its activities; management of electronic newsletter subscriptions (signing-up or unsubscribing);
  • Statistics, studies and analyses, marketing, website improvement on Berluti products and services;
  • Management and processing of account access information, its rectification and the canceling thereof;

Recipients of Data and of the transfer of Data outside of the European Union

The recipients of data, for all the purposes cited above, are the Administrative and Sales personnel of Berluti. Such is also the case for the operational uses of this information, its centralization and its use for sales prospecting.

In addition, in order to better serve our international clientele, the sales personnel of the Berluti points of sale situated in Europe, the United States, the Middle East and Asia (whether owned by Berluti or by Louis Vuitton Moët Hennessy (LVMH) shall be allowed to access the above-mentioned database centralized at the headquarters of Berluti in France, if you are a resident of one of those countries, continents or areas, or are visiting a point of sale in one or more of such destinations.

In any case, Berluti shall not transmit any of your personal data to any party outside the LVMH group, except in the cases outlined below:

  • - You have given your explicit consent regarding the sharing of information;
  • - Berluti must share this information with a third party in order to furnish you with a service specifically requested by you;
  • - Berluti is summoned to reveal this data by a legal or administrative authority;
  • - Berluti transmits the data to a specific subcontractor (with whom Berluti has entered into confidentiality agreement), using the data for the sole benefit of Berluti, within the specific framework outlined in section 2 of this document. Berluti can also call upon one or more subcontractors located outside of the European Union for the purposes of data storage, support and maintenance of its IT (Information Technology) systems. Berluti shall insure that all subcontractors located outside of the European Union offer a sufficient level of protection of your personal data, by entering into standard contractual agreements as outlined by the European Commission.

Preservation and Storage of Data

The data is preserved for the length of time necessary to the finalities for which they were collected. The principal storage times are as follows:

  • - For Internet newsletter subscriptions, we preserve data as long as your subscription is active;
  • - For order processing, we preserve your data for the duration of the order fulfillment, and for 10 additional years, to fulfill our accounting and legal obligations;
  • - For sales prospecting and with your approval, we preserve your data for 3 years, starting at the end of our last sales transaction with you (meaning for example after a purchase, or after our latest attempt to reach you without response).

Security and Confidentiality of Information

Berluti has endeavored to implement technical and organizational security measures in order to preserve the confidentiality and security of your processed personal data, and to prevent them from being deformed, damaged, destroyed or from being accessed by non-authorized third parties.

However, Berluti does not have full control of all risks related to operations on the Internet, and would like to bring to the attention of the Website users the possible risks inherent to its use.

Cookies and other such user text files

Berluti uses Cookies (small files stored on a user's computer, designed to hold a modest amount of data specific to a particular client and website) or similar systems on its website to facilitate your browsing. Cookies offer a higher quality customer service experience by storing information about your browsing history on its website.

Cookies do not permit individual and personal identification, and their duration is strictly limited to the time spent on your browsing session.

You may refuse the use of Cookies by adjusting your web browser parameters. This operation may however, in certain cases, result in the suppression of all Cookies used by your browser, including those used by other websites, causing the alteration or loss of certain settings or parameters. The suppression of Cookies may modify or even limit your browsing capabilities.

You may oppose the use of cookies by configuring your web browser in the following manner:

With Microsoft Internet Explorer 6.0 and later:

1. Click on the “Tools” menu, and then click on “Internet Options".
2. Click on the “Confidentiality” tab.
3. Select the preferred level with the use of your curser.

With Firefox:

1. Select “Tools”>"Options"
2. Click on “Privacy”.

With Safari 3.x for Mac OS X:

1. Open Safari if it is not already open.
2. Choose Safari > Preferences, and then click Privacy.
3. In the “Block cookies” section, specify if and when Safari should accept cookies from websites. To see an explanation of the options, click the Help button (question mark).
4. If you want to see which websites store cookies on your computer, click Details.

Rights of access, correction, suppression and opposition to the treatment of data

You have the rights of access, rectification and suppression of your personal information. You also have the right of opposition to the processing of such information. You may exercise those rights at any time by sending a letter to the following address:

Service Clientèle de Berluti, 120 rue du Faubourg Saint-Honoré, 75008 Paris (France)

Or by sending an e-mail to:

Modification of the Charter

Berluti may, in the future, make changes to the present Charter. Should this occur, we will ensure that you be informed, either by a specific mention of the changes on our website, or through a personalized notice to you such as our e-newsletter.