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Berluti Launches SIGNATURE Canvas Campaign with Brand Ambassador Eddie Peng

Berluti is thrilled to announce the launch of SIGNATURE Canvas, the first canvas collection designed by Artistic Director of Berluti, Kris Van Assche. The campaign video is starred by Berluti’s brand ambassador, Eddie Peng.

Not limited to suits and ties, modern gentlemen are trying to break through conventions and constantly looking into themselves, to explore the most suitable wardrobe for all occasions. In the campaign, Eddie Peng strolls around Paris, gesturing his elegance and confidence ever effortlessly, creating a dialogue on the classics of Berluti across time and space.

In the first scene, when Eddie opens the door, a fantastic world instantly unveils with the new SIGNATURE Canvas collection. In lights and shadows, the distinctive print radiates on canvas texture. A motif blending Berluti’s new logo has been conceived - taken from the shoe tree of the very first pair of shoes made by Alessandro Berluti - and the undulating strokes of the iconic Scritto motif, a tribute to the art of calligraphy created by Olga Berluti. Inspired by the archives, SIGNATURE Canvas is anchored in a historical context, creating a bridge between the past and the present, like a piece of heritage. Whether decorating leather belts or other leather accessories in an overlapped and intertwined manner or decking out ready-to-wear with ingeniousness, the new badge pattern and the creative canvas material showcase the elegance and craftsmanship rooted to the brand heritage for more than a century.

All these coincide with the design concepts of Berluti Artistic Director, Kris Van Assche, since his arrival to the maison. “I wanted this canvas to look like an ‘instant classic’; like something I could have found in the Berluti archives. In order to do so, we took certain elements from the iconic ‘scritto’ motif but made it into this new SIGNATURE canvas while combining it with the graphic of the new Berluti logo. Basically, we designed it from scratch, but it looks like it has always been there. As I move the brand forward, I also like the idea of creating pieces that should have been part of the house’s history.” he said when talking about the story behind the SIGNATURE Canvas collection.

According to brand ambassador Eddie Peng: “What I believe for the modern gentlemen fashion is always ‘being yourself’ and I persist in making continuous breakthroughs in all aspects of my life. SIGNATURE Canvas collection, featuring both elegance and exquisiteness, leisure and vitality. It is also lightweight, durable and extremely distinctive. Other than focusing on the practical functions of products, it smartly integrates comfortable wearing experience and trendy texture. It is the best interpretation of gentlemen’s wardrobe nowadays.”

A re-interpretation of classic that stays true and unique to Berluti has been introduced. The SIGNATURE Canvas collection brings youth and modernity to the brand and more importantly, gives new connotations of times through an all-out refinement of the iconic gene. This collection includes a wide range of products including briefcases, cross-bodies, clutches, totes, backpacks and sailor bags, made of black-coated canvas known for its durability, and offers the fine texture that speaks for Berluti’s craftsmanship. The crest with slate and leaden finishing brings about a sense of nostalgia of the scenic Paris.

In closure of the video, Eddie Peng opens a suitcase, just like uncovering a stunning time capsule, resonating a poetic scene when a modern gentleman depicting the integration of modern and retro sense, bridging the past and present of the brand.

Eddie Peng
Please scan the QR code to brand official WeChat platform

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