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BERLUTI 发布全新广告大片

Berluti发布由Kris Van Assche担任艺术指导的首支广告大片。大片呈现了其对这一巴黎经典品牌的最初映象。

纯净的画布预示着全新的开始,Kris Van Assche特邀巴黎创意组合M/M Paris为Berluti量身打造,深入挖掘最为真实的品牌内涵:时间回溯至1895年,古老鞋楦上的镌纹从一只典藏“Alessandro”系带鞋履中破土而出;这一年,Alessandro Berluti创立了这间鞋匠品牌。在岁月洗礼中,一系列字母为品牌最为原始的印记赋予全新定义,将已然风化的记忆重新演绎成重新启程的明晰标志。

本次广告大片特邀Mauricio Nardi担任造型监制,并由Jamie Hawksworth掌镜,在过去与未来的对话中唤起似曾相识的情感变迁。Kris Van Assche精选Berluti独有的Patina古法染色Venezia皮革与Alligator鳄鱼皮Alessandro系带牛津鞋,取镜于当代简明的视角,重新演绎褪去繁复后品牌固有的精神和基因,一股新能量正蓄势待发。

“作为首支大片,我希望将品牌形象还原到其本来的基调,进而运用我的个人视野加以升华,”Kris Van Assche评论道。“我们明年一月见。”

Berluti首席执行官Antoine Arnault说道:“本次广告大片由Kris Van Assche亲自创意并担任艺术指导,我很欣赏这一创作,因为它讲述着今天的我们,同时许诺着更为可期的未来。”

广告大片特别呈现了品牌经典鞋履“Alessandro”的三款设计演变。作为Berluti标志性系带鞋履,“Alessandro”于1895年问世,采用经Patina古法染色的整张Venezia皮革或鳄鱼皮革打造,且没有明显缝线。

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