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Berluti发布由品牌代言人彭于晏演绎的2020夏季系列广告大片,展现自由随性的当代绅士魅力及冒险精神。此次大片由Berluti品牌创意总监Kris Van Assche担任艺术指导,全球知名时尚摄影团队M/M (Paris)工作室负责执行,并由品牌挚友、著名摄影师Alasdair McLellan 掌镜,这也是他第三次携手Berluti创作广告形象大片。


本季广告大片以摄影师的独特视角,捕捉Berluti绅士与古城罗马之间的光影故事。品牌代言人彭于晏以其一贯的优雅自信诠释当代绅士,信步游走在摩登与复古交织的时空隧道中,巧妙地将全新2020夏季系列明亮奔放的色彩以沉静内敛的方式娓娓道来。


Berluti 2020夏季系列创新演绎品牌经典的Scritto图纹。蓝色Scritto绒面皮革外套,在经典小山羊皮上覆以精巧压印的Scritto图纹;蓝色西装以提花工艺将Scritto图纹渗透到立体剪裁,与舒适的羊毛面料相得益彰;内搭质轻舒适的提花Scritto薄绸衬衫与领带,令主角优雅置身于古城之中。鲜明的雾面电光蓝与复古的罗马艺术雕塑形成视觉反差,于色彩碰撞中凸显Berluti的优雅格调与出众设计。


另一个造型则通过黑白光影呈现全新系列。廓形防水外套采用尼龙面料,点缀Scritto图纹,舒适并具高防水性,拉链、袖口及领口处均饰以鹿皮,巧妙地为休闲风格画龙点睛;内搭立体剪裁羊毛西装,美妙色调为经典Scritto图纹平添生动活泼的气息。大理石纹衬衫则是此次造型的神来之笔,精致的大理石纹路为丝绸衬衫增添趣味性。值得一提的是,此大理石的视觉效果源自Berluti位于意大利费拉拉工坊中工匠为皮具染色时所使用的大理石桌面,于细微之处再次致敬Berluti经典永恒的工匠精神。


本季鞋履及包袋由Erwan Frotin掌镜拍摄,以其对每件单品特质的观察,将其与罗马城中独有的岩石、矿石融合碰撞,并以Berluti独有的抽象轮廓悉数呈现。


敬请扫描二维码,关注Berluti微信公众号

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