Berluti reveals its Winter 2021 campaign with brand ambassador Eddie Peng
(September 2021) Berluti launches Winter 2021 campaign featuring its ambassador Eddie Peng, presenting a new collection collaborated with contemporary artist Lev Khesin.
The new campaign is full of poetic shots, showing a modern gentleman freely shuttles between different scenes, calmly responding to the ever-changing life with elegant posture, striding the elegant demeanor between the movement and the stillness. The presentation of images is artistic and ingenious, not only the stream-of-consciousness narrative editing, but also the re-deconstruction of the picture in a way of overlapping shadows, which contrasts with the style of the new season.
The collection adapts the works of the painter Lev Khesin, whose colour and texture forms also inform techniques and fabrications. The Berlin-based Russian contemporary artist expresses himself in abstract, tactile patterns created through multiple layers and colours of silicone paint. His practice echoes that of Berluti’s artisanal patina methods, drawing a natural connection between both the visual and practical domains of Lev Khesin and Berluti.
The work of Lev Khesin inspired the motifs, colours and textures. Interpreted in garments and accessories, they create the foundation for a collection embodied by fluidity, adaptability, and the human hand. Subtly unstructured lines cut a soft and relaxed tailoring silhouette. It’s a feeling of comfort expressed in neo-suiting fusing traditional formal dress codes with those of the workwear and sportswear wardrobes, often carried out in double-face cashmere.
Suits executed in block colours picked up from the palette of the artist are deconstructed in styling, their components mixed up for a multi-colour tailoring expression. The signature colouration of Berluti’s classic shoes, patina evolves in leather jackets dyed and faded by hand. In a fully hand-stitched coat evoking one of the artworks, the stitching becomes the pattern itself. A hooded jacket and a jumper in hand-woven leather interpret Lev Khesin’s visual universe in geometric patterns. In suits rendered in exact prints of the artworks, the motifs are painstakingly aligned between jacket and trouser.
Intensifying the artisanal value, point norvégien is applied to outerwear and suiting. A white stitch embroidery traditional employed in shoe-making – and which can only be achieved by hand – it translates into the piping of quilted leather jackets, the trims of a leather suit, and the cushioning of a padded puffer coat. Observing similar notes of the hand-spun and folky, a reversible puffer jacket is realised entirely in off-white shearling.
Bags echo the fluidity of the collection in soft and supple manifestations. They are adorned with charms including Berluti’s signature shoe tree and multi-colour pendants by the Spanish artist Jorge Penadés, whose practice revolves around the upcycling of leather overstock into compressed solid objects. Shoes embody the techniques of garments, from the upcycled triple-layered platform sole of a derby to a textured platform foam sole morphed with a classic leather shoe. Square-toed brogues are embellished with point norvégien, while new sneakers in patina leathers hybridise the dress codes of sports and formalwear.