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The present document is a Protection Charter (hereafter referred to as “Charter”) meant to inform you about Berluti’s policy on the treatment and use of personal information. Berluti (hereafter referred to as “Berluti”), headquartered at 120 rue du Faubourg Saint-Honoré, 75008 Paris (France), respects your concerns regarding the personal information collected. Berluti therefore invites you to read this Charter carefully, as it refers to the procedures used by Berluti to process information about you which qualifies as personal. This detailed Charter is also intended to outline Berluti’s policy regarding the treatment of your personal information as it pertains to the www.berluti.com website (hereafter referred to as the “website”).

Conditions in which personal data might be collected

Berluti may be brought to solicit information concerning you in the following situations:

  • a sales relationship: upon a purchase or in the context of trying on a garment or other product.
  • a customer service relationship: during or after a conversation with a member of our team, or upon signing up for our newsletter on our website.

In order to know you better and to offer you a service or product tailored to your needs, the collection of information might include data such as your name and address, your preferences, hobbies, wishes, as related to Berluti’s activities and products (sales and customer service).

Intended purpose for the collected information

Data collected as described above is necessary to the management of Berluti’s relationship with its prospects and customers, more specifically to the management of the following automatic or manual processes:

  • The management of a sales relationship: orders, deliveries, bills of sale, accounting, customer claims or complaints, customer satisfaction surveys, after-sales surveys, sales statistics; payment and collections management; customer product reviews on products, services, or the contents thereof;
  • The management of a service relationship: monitoring of client relationships, client loyalty programs, sales prospecting, information transmission regarding Berluti and its activities; management of electronic newsletter subscriptions (signing-up or unsubscribing);
  • Statistics, studies and analyses, marketing, website improvement on Berluti products and services;
  • Management and processing of account access information, its rectification and the canceling thereof;

Data recipients and Data transfers outside the European Union

The administrative and commercial staff of the mother company, Berluti, located in France, is the recipient of the Data for all purposes stated above as well as for more operational purposes in respect of centralisation of the computer database and commercial canvassing operations.

Further, to better serve our international customers, the sales staff of our Berluti stores (held by Berluti or Louis Vuitton Moët Hennessy (LVMH)), located in Europe, United States, Middle-East and Asia may also transfer your Data collected locally to the database centralised and managed by Berluti in France, which ensures an adequate level of protection if you reside in one of the countries of the aforementioned regions or have to complete a purchase in one of our Berluti stores located in those countries.

In any case, Berluti shall transfer your Data to third parties outside the LVMH group only in the following cases:

- You have given us your prior consent to the sharing of your Data;
- Berluti must share the Data with third parties to provide you with the service that you expect
- Berluti is requested by a judicial or administrative authority to provide the Data;

Lastly, Berluti may have to use one or more providers for data hosting and/or computer support/maintenance. Berluti shall ensure, if that provider is located outside the European Union, that it ensures an adequate level of protection of your Data, including through the entry into of model contract clauses of the European Commission or, as the case may be, the safe harbor certification. 

Data retention

The Data will be retained during the time necessary to the purposes for which it was collected. The main retention periods are the following:

- For the management of your subscription to the newsletter, we retain your Data as long as your subscription is active ;
- For purchase orders, we retain your Data during the time necessary to process your purchase order and then 10 years in order to comply with accounting and legal obligations;
- For commercial canvassing operations with your consent, we retain your Data for a maximum period of 3 years from the end of the commercial relationship with you (that is, for example after a purchase, the expiration of a supply of services agreement, the latest correspondence with you remaining unanswered).

Security and Confidentiality of Information

Berluti has endeavored to implement technical and organizational security measures in order to preserve the confidentiality and security of your processed personal data, and to prevent them from being deformed, damaged, destroyed or from being accessed by non-authorized third parties.

However, Berluti does not have full control of all risks related to operations on the Internet, and would like to bring to the attention of the Website users the possible risks inherent to its use.

Cookies and other such user text files

Berluti uses Cookies (small files stored on a user's computer, designed to hold a modest amount of data specific to a particular client and website) or similar systems on its website to facilitate your browsing. Cookies offer a higher quality customer service experience by storing information about your browsing history on its website.

Cookies do not permit individual and personal identification, and their duration is strictly limited to the time spent on your browsing session.

You may refuse the use of Cookies by adjusting your web browser parameters. This operation may however, in certain cases, result in the suppression of all Cookies used by your browser, including those used by other websites, causing the alteration or loss of certain settings or parameters. The suppression of Cookies may modify or even limit your browsing capabilities.

You may oppose the use of cookies by configuring your web browser in the following manner:

With Microsoft Internet Explorer 6.0 and later:

1. Click on the “Tools” menu, and then click on “Internet Options".
2. Click on the “Confidentiality” tab.
3. Select the preferred level with the use of your curser.

With Firefox:

1. Select “Tools”>"Options"
2. Click on “Privacy”.

With Safari 3.x for Mac OS X:

1. Open Safari if it is not already open.
2. Choose Safari > Preferences, and then click Privacy.
3. In the “Block cookies” section, specify if and when Safari should accept cookies from websites. To see an explanation of the options, click the Help button (question mark).
4. If you want to see which websites store cookies on your computer, click Details.

Rights of access, correction, suppression and opposition to the treatment of data

You have the rights of access, rectification and suppression of your personal information. You also have the right of opposition to the processing of such information. You may exercise those rights at any time by sending a letter to the following address:

Service Clientèle de Berluti, 120 rue du Faubourg Saint-Honoré, 75008 Paris (France)

Or by sending an e-mail to: privacy@berluti.com

Modification of the Charter

Berluti may, in the future, make changes to the present Charter. Should this occur, we will ensure that you be informed, either by a specific mention of the changes on our website, or through a personalized notice to you such as our e-newsletter.